MKT 421 (NEW) Course,MKT 421 (NEW) Tutors,MKT 421 (NEW) Assignments Flashcards
MKT 421 Week 5 Learning Team Final Marketing Plan and Presentation – 4000 Words
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MKT 421 Week 5 Learning Team Final Marketing Plan and Presentation – 4000 Words
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Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.
Write a 4000 -word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:
• Your promotional strategy for your product or service, including how you may use the following:
o Advertising
o Public relations
o Digital marketing
o Sales promotion
o Direct marketing
o Event marketing
o Outdoor
- The effect professional selling may have on your offering
- An initial budget for your plan
- The methods you use will measure the success of your plan
- Any ethical issues your marketing plan might have
Prepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan.
Format your paper and presentation consistent with APA guidelines.
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MKT 421 Week 5 Individual Map the Supply Chain Paper NEW
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MKT 421 Week 5 Individual Map the Supply Chain Paper NEW
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Select an industry.
Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.
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MKT 421 Week 5 DQ 3 NEW
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MKT 421 Week 5 DQ 3 NEW
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How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
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MKT 421 Week 5 DQ 2 NEW
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MKT 421 Week 5 DQ 2 NEW
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You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.
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MKT 421 Week 5 DQ 1 NEW
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MKT 421 Week 5 DQ 1 NEW
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Florida’s Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketingbecause your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.
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MKT 421 Week 4 Learning Team Product, Pricing, and Channels Paper Paper NEW
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MKT 421 Week 4 Learning Team Product, Pricing, and Channels Paper Paper NEW
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Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.
Write a 1,500- to 2,000- word paper that includes:
- A detailed description of the features of your product or service including how it solves the needs of your target market
- A description of how your marketing efforts will change with each phase in the product life cycle
- The packaging you will use for your product or service and how it will add value
- The appropriate pricing strategy for your product or service and the price you will set at launch
- The channels of distribution you will use to sell your product along with a description of how each channel partner will add value
Format your paper consistent with APA guidelines.
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MKT 421 Week 4 Individual Blue Ocean Strategy Paper NEW
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MKT 421 Week 4 Individual Blue Ocean Strategy Paper NEW
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Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:
- A description of blue ocean strategy and its importance
- A product or service that might be considered a blue ocean move and why
- An alternative red ocean move for the same product or service along with the pros and cons of that strategy
Format your paper consistent with APA guidelines.
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MKT 421 Week 4 DQ 3 NEW
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MKT 421 Week 4 DQ 3 NEW
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What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard?
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MKT 421 Week 4 DQ 2 NEW
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MKT 421 Week 4 DQ 2 NEW
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What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?
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MKT 421 Week 4 DQ 1 NEW
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MKT 421 Week 4 DQ 1 NEW
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What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
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MKT 421 week 3 Learning Team Strategy and Positioning Paper NEW
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MKT 421 week 3 Learning Team Strategy and Positioning Paper NEW
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Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.
Obtain your instructor’s approval of your product or service before beginning this project.
Write a 2,800- to 3,500-word paper that includes the following:
An overview of the organization
A description of the product or service
A SWOT analysis of the organization and offering
A competitive analysis of the organization and offering using Porter’s five competitive forces model
The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
A description of your target market
Needs that cause your target market to buy including emotional and logical drivers
A written positioning statement that identifies:
Your target market
The needs that drive purchase
Your organization’s industry category
How your organization solves the target’s needs
Your organization’s competition
What makes your organization different from its competition
Include sources of secondary research that support your analysis.
Format your paper consistent with APA guidelines.
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MKT 421 Week 3 Individual Perpetual Map Presentation NEW
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MKT 421 Week 3 Individual Perpetual Map Presentation NEW
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Review “perceptual mapping” located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-13 in Ch. 4 of Basic Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.
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MKT 421 Week 3 DQ 2 NEW
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MKT 421 Week 3 DQ 2 NEW
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Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?
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MKT 421 Week 3 DQ 1 NEW
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MKT 421 Week 3 DQ 1 NEW
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Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
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MKT 421 Week 2 Individual Personal Branding Plan Paper NEW
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MKT 421 Week 2 Individual Personal Branding Plan Paper NEW
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Write a 750- to 1000-word paper that does the following:
- Summarizes your background and what makes you unique in a 1-paragraph elevator pitch
- Identifies 3 to 4 companies you want to work for, and an explanation as to why
- Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision
Format your paper consistent with APA guidelines.
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