Minority Influence

Question 1

Define Minority Influence

Answer 1

• form of si where members of majority group change their b+b because of minority influencing their decisions
• leads to internalisation
• must be consistent committed and flexibile

Question 2

What is Consistency

Answer 2

• keeps same belief over time (diachronic synchrony)
• between all individuals that form minority (synchronic consistency)
• majority reassess situation consider minority idea more carefully

Question 3

What is Commitment

Answer 3

• must show dedication and make personal sacrifices
• extreme activities to draw attention
• risk = greater commitment
• augmentation principle = majority may pay even more attention

Question 4

What is Flexibility?

Answer 4

• too much consistency dogmatic and rigid
• make counter argument
• 🔑 strike a balance

Question 5

Who conducted research into consistency and commitment ?

Answer 5

• Moscovici’s study 172 👧 ppts
• lab experiment
• two confederates inconsistently called blue slides green 🔵 > 🟢
  >1% changed mind
• all minority called 🔵 > 🟢
  >8% changed mind

Question 6

Give RTS for consistency

Answer 6

P - Moscovici
E - two confederates sat w majority they had to state colour slide
E - consistently called 🔵 > 🟢 8%
L - supports idea that consistency important when minority influencing majority

however lacks mundane realism as it’s unrealistic task

Question 7

What is the real life evidence to support minority influence?

Answer 7

P - Suffragette movement
E - same belief that women should have equal rights over long period of time
E - showed dedication by going on hunger strike 🍔❌ flexible = 30
L - showing how minority influence majority in real world 🌍