Insights from ‘Your One Word’ by Evan Carmichael Flashcards
What is the concept of ‘One Word’ according to Evan Carmichael?
‘One Word’ is a word that defines who you are, connects the things that make you come alive, and helps you escape mediocrity.
Why is it essential to discover your ‘One Word’ when building a company or product?
Discovering your ‘One Word’ provides a steady source of motivation and helps establish a strong emotional connection with customers.
True or False: According to the text, ‘One Word’ is primarily focused on financial success.
False
Fill in the blank: Your ‘One Word’ serves as a _______ that guides your important decisions.
core value
What impact does ‘One Word’ have during challenging times?
It serves as a reminder of why you started, helping you push through difficult moments when motivation is low.
Why does having a ‘One Word’ make it easy for people to talk about you or your business?
It creates a simple and memorable identity that helps others easily share what you stand for.
According to Steve Jobs, what quality made Apple stand out in the market?
Elegance
How does building a business around a ‘One Word’ create a competitive advantage?
It builds an emotional connection with people who identify with the ‘One Word’, creating loyalty and referrals.
Fill in the blank: Building a business around ‘One Word’ that isn’t _______ or _______ creates a stronger connection with people.
money, profit
What should you consider when identifying your ‘One Word’?
Reflect on favorite books, movies, people, and interests to identify common themes and values.
True or False: ‘One Word’ should be long and complex to make a memorable impact.
False
What are some questions suggested in the text to help identify your ‘One Word’?
Questions include what your favorite books and movies have in common, personality traits of people you enjoy or avoid, and lifelong interests.
Why is ‘One Word’ easier to remember in tough times than a long mission statement?
Because it’s short and concise, making it easy to recall when motivation is low.
