Funeral Service Marketing/Merchandising: Sample Questions Flashcards
The only non-declinable fee on the General Price List is the:
Basic service fee
Which disclosure is required on the General Price List by the FTC Funeral Rule:
Right of selection
If a consumer does not want to accept or look at the General Price List:
You do not have to do anything else
The indirect method of approach for casket selection requires:
Adequate pre-counseling
How many caskets should be shown in a casket selection room?
12-30
In ordering inventory, the funeral home manager knows that the quantity to be purchased which minimizes total costs is the:
Economic order quantity
How can a funeral director develop an effective public relations campaign?
Develop public presentations on the value of the funeral
The process of planning and executing the development, pricing, promotion, and distribution of an organization’s goods/services:
Marketing
If a funeral home provides direct cremation, the Amended Funeral Rule requires you to:
Offer alternative containers or wood boxes
If a supplier offers a reduction of the price given for payment of an account within the time limits established by the sales contract, this is known as a:
Cash discount
A director’s casket sales for a week are as follows:
$750 $900 $900 $1,175 $900
The mode is:
$900
The advantage of the declining price structure:
CVI improves with higher priced caskets
A coffin or casket made entirely of wood and containing no metal parts would be required for the religion:
Jewish
The dimensions of a particular steel casket are 6’6” long and 23” wide. A casket invoiced as 6’6” XX would be how many inches wide?
27
Which of the following is classified as hardwood?
Cedar
Redwood
Pine
Oak
Oak
A burial vault which is closed by lowering the dome over the base describes a/an:
Air seal
An example of a non-ferrous metal is:
Bronze
An option to a traditional casket display room would be:
A vertical computer program
In order to evaluate product needs, the funeral home manager may analyze the number of times sales in a given price bracket occur over a fixed period of time. This is called:
Sales frequency
The purchasing, pricing, display, and sale of the product is known as:
Merchandising
When collecting market data, the statistical study of human populations with respect to their size, and density, distribution, composition, and income is known as:
Demographics
The funeral director’s casket sales for the week are:
$700 $1,500 $1,200 \_\_\_\_\_ $3,400
The mean is:
$1,133.33
A method of price quotation in which one price includes both service and casket is:
Unit pricing
According to the FTC Funeral Rule, funeral directors may:
Offer a traditional funeral package at a discount
Market research would include market data of the wealth produced in or near a community that provides employment and income to the local population. This is called:
Economic base
The best lighting option for the selection room is:
Indirect incandescent
If a preneed sale takes place outside of the funeral establishment, the customer may cancel the contract within:
3 days
Most experts recommend that a funeral home spend what percentage of its yearly gross income on advertising?
2-5%
