CSMP - Keywords and Concepts (Rebranding) Flashcards
What is Placemaking?
All the collected physical, economic, social and cultural changes that can be carried out in a place. This enables places to stand out whilst retaining its heritage and place meaning.
What is Rebranding?
The psychological aspect of placemaking - Developments aimed at changing negative perceptions of a place, making it more attractive to investment.
What is Regeneration?
The physical aspect of placemaking - Investment of capital and ideas into an area to revitalise and renew its socioeconomic and environmental status.
What is Reimaging?
The psychological aspect of placemaking through culture (arts, sports, leisure etc.) - cultural reinvention of places.
What is a Contested Place?
A place where tension or conflict has arisen due to the inability of different players to agree how it should be managed, used or represented.
What is Brand Artefact?
Takes into account changes made to the physical environment, through creating new, reusing existing and removing old buildings and facilities.
What is Brand Essence?
Takes into account people’s experience of the brand; those who live, work or visit the place.
What is Brandscape?
Takes into account how the places compares with competitor places at varying scales (local, national and global etc.).
What is Flagship Development?
High-profile, high investment projects to greatly enhance a place’s reputation and image. Catalyst to attract further investment.
What is Mixed Community Use?
Urban developments which combine housing, retail and community facilities to create sustainable communities.
How do you achieve high-quality places and good design in architecture projects?
An efficient planning system and a good spatial plan are essential
How does implementing the development of the 24 hour city alter perception of place?
- Increase attractiveness to tourist
- Overnight deliveries -> more economically active
- More active nightlife -> clubs, businesses
What is a place brand?
Is the popular image the place has acquired and by which it is generally recognised. It can be objective and subjective.
When is rebranding needed?
When a place has acquired a negative brand
What does rebranding include?
- Brand artefact
- Brand essence
- Brandscape
What are the strategies for rebranding?
- Market-led
- Top-down
- Flagship Development
- Legacy
- Events or themes
What can be involved in the rebranding process?
- Architecture
- Heritage use
- Retail
- Art
- Sport
- Food
What is Market-led rebranding?
Involves private investors aiming to make a profit -> property developers, builders and business owners -> gentrification
What is top-down rebranding?
Involves large scale organisations like local authorities, especially their planning departments, development agencies and private investors
What is legacy rebranding?
Following international sporting events which brought investment and regeneration to a place e.g., Olympics
What is events or themes rebranding?
Major festivals and cultural events.
Who are the key players part of the rebranding process?
- Stakeholders
- Goats of various scales
- Planning departments
- Corporate bodies -> invest in buildings
- Not-for-profit organisations e.g., the national trust
Why is rebranding contested sometimes?
- Changes to character of a place
- Some groups are favoured over others
- Difference in priorties
How can rebranding be assessed?
- Crime statistics
- Demographic change
- Changing perceptions
- Change in catchment areas
- Photos
- Map evidence -> before and after
- Changes in occupations of residents
- Retail change
