Chapter 12 Flashcards
Motive to increase another’s welfare without conscious regard for one’s self-interests; unselfish regard for or devotion to the welfare of others
Altruism
Motive to increase one’s own welfare; idea that self-interest motivates all behavior
Egoism
Theory that human interactions are transactions that aim to maximize one’s
rewards and minimize one’s costs.
Social-exchange Theory
Things that motivate helping may be internal or external.
Rewards
2 Types of Rewards
External Rewards (of helping)
Internal Rewards (of helping)
We give to get; we are most eager to help someone attractive to us, someone whose approval we desire
External Rewards (of helping)
Benefits of helping include self rewards; reducing distress by helping someone in distress.
Internal Rewards (of helping)
Lead to good action to reduce private guilt, restore a shaken self-image, and reclaim a positive public image.
Reducing Guilt
Occurs when people whose attention is on others, people for whom altruism is
therefore rewarding.
Feel Bad / Do Good Effect
Generous people are happier than those whose spending is self-focused; positive mood of relief can dramatically boost helping.
Do Good / Feel-Good Effect
Social expectations; tells us what we ought
to do thus it prescribes proper behavior.
Social Norms
An expectation that people will help, not hurt, those who have helped them
The Reciprocity Norm
2 Social Norms that Motivate Altruism
The Reciprocity Norm
The Social Responsibility Norm
The mutual support and cooperation enabled by a social network.
Social Capital
If we attribute the need to an uncontrollable predicament, we help; if we attribute the need to the person’s choices, fairness does not require us to help; we say it’s the person’s own fault
The Social Responsibility Norm
Psychology contends that life’s essence is gene survival.
Evolutionary Theory