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Absatz und Beschaffung RWTH > Vertriebswege > Flashcards

Vertriebswege Flashcards

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Absatz und Beschaffung RWTH (21 decks)

Verhalten des Konsumenten

Prozess der Informationsverarbeitung

Kaufentscheidung

Grundlagen und Prozess der Marktforschung

Gestaltung des Erhebungsinstruments

Datenanalyse und -interpretation

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