Social Psychology: Attitudes Flashcards
Norman Triplett
- First to study Social Psychology
- Studied Effects of Competition
1st Textbook of Social Psychology
by William McDougall & EH Ross
Consistency Theory
People prefer Consistency
Balance Theory
Theory of how balance must occur between 3 elements
Fritz Heider
Created Balance Theory
Leon Festinger
Create Cognitive DIssonance Theory
Cognitive Dissonance Theory
Theory of the Conflict you feel when your Attitudes are not in synch with your behaviors.
Free Choice
A method of resolving dissonance (A person makes a choice between several desirable alternatives)
Post-Decisional Dissonance
When dissonance emerges after his choice
Spreading of Alternatives
An approach to reduce dissonance by spreading their worth apart. (More negative/ more positive than the others)
Festinger and Carlsmith’s Cognitive Dissonance Experiment
- $1 group versus $20 group
- Asked to complete a boring task and describe it as enjoyable
- $1 group = enjoyed task
- $20 group = didn’t enjoy the task
Minimal Justification Effect
When the external justification is minimal, you will reduce your dissonance by changing internal cognition
2 Main Principles of Cognitive Dissonance
- if a person is pressured to say or do something contrary to his or her privately held attitudes, there will be a tendency for him or her to change those attitudes
- The greater the pressure to comply, the less the person’s attitude will change. Ultimately, attitude change generally occurs when the behavior is induced with minimum pressure.
Daryl Bem
Created Self-Perception Theory
Self-Perception Theory
The theory that when your attitudes about something are weak or ambiguous, you observe your own behaviors and attribute to yourself.
- People infer what their attitudes are based upon observation of their own behavior.