Social Psychology: Attitudes Flashcards

1
Q

Norman Triplett

A
  • First to study Social Psychology

- Studied Effects of Competition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

1st Textbook of Social Psychology

A

by William McDougall & EH Ross

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Consistency Theory

A

People prefer Consistency

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Balance Theory

A

Theory of how balance must occur between 3 elements

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Fritz Heider

A

Created Balance Theory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Leon Festinger

A

Create Cognitive DIssonance Theory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Cognitive Dissonance Theory

A

Theory of the Conflict you feel when your Attitudes are not in synch with your behaviors.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Free Choice

A

A method of resolving dissonance (A person makes a choice between several desirable alternatives)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Post-Decisional Dissonance

A

When dissonance emerges after his choice

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Spreading of Alternatives

A

An approach to reduce dissonance by spreading their worth apart. (More negative/ more positive than the others)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Festinger and Carlsmith’s Cognitive Dissonance Experiment

A
  • $1 group versus $20 group
  • Asked to complete a boring task and describe it as enjoyable
  • $1 group = enjoyed task
  • $20 group = didn’t enjoy the task
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Minimal Justification Effect

A

When the external justification is minimal, you will reduce your dissonance by changing internal cognition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

2 Main Principles of Cognitive Dissonance

A
  • if a person is pressured to say or do something contrary to his or her privately held attitudes, there will be a tendency for him or her to change those attitudes
  • The greater the pressure to comply, the less the person’s attitude will change. Ultimately, attitude change generally occurs when the behavior is induced with minimum pressure.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Daryl Bem

A

Created Self-Perception Theory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Self-Perception Theory

A

The theory that when your attitudes about something are weak or ambiguous, you observe your own behaviors and attribute to yourself.
- People infer what their attitudes are based upon observation of their own behavior.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Forced- Compliance Dissonance

A

When an individual is forced into behaving in a manner that is inconsistent with his or her beliefs or attitudes.

17
Q

Difference between Forced-Compliance Dissonance versus Self-Perception

A

There is not state of discomfort/ dissonance in self-perception theory, a person’s initial attitude is irrelevant and there is no discomfort produced by behavior.

18
Q

Overjustification Effect

A

If you reward people for something they already like doing, they may stop liking it.

19
Q

Carl Hovland’s Model

A

Attitude Change as a process of communicating a message with the intent to persuade someone

20
Q

Communication of Persuasion

A

The Communicator vs. The Communication vs. The Situation

- The more credible the source, the more believable

21
Q

Sleeper Effect

A

Over time, the persuasive impact of the high credibility source decreased while the persuasive impact of the low-credibility source increased.

22
Q

Arguing against owns own self-interest

A

Increases their credibility

23
Q

Two-Sided Message

A

A message that contains arguments for and against a position. Creating a “balanced” communication

24
Q

Petty & Caccioppe

A

Created Elaboration Likelihood Model of Persuasion

25
Q

Elaboration Likelihood Model of Persuasion

A

There are 2 routes to persuasion: the central route and peripheral route

26
Q

Central Route to Persuasion

A

A route where the issue is important to us. A stronger argument will change ones attitudes

27
Q

Peripheral Route to Persuasion

A

A route where the issue is not important to us. The how, by whom and what surroundings will impact the persuasion

28
Q

William McGuire

A

Used Analogy of Inoculation against Diseases to describe People’s Resistance to Persuasion

29
Q

Cultural Truism

A

Social beliefs that are seldom questioned and thus more vulnerable for attack

30
Q

Analogy of Inoculation

A

Belief that people can be psychologically inoculated against persuasion.

31
Q

Refuted Counterarguments

A

Presenting arguments against and then refuting the arguments.
MCGuire used this technique to inoculate people against attacks on cultural truisms.

32
Q

Belief Perserverance

A

Under certain circumstances, people will hold beliefs even after those beliefs have been shown false. If people are provided a belief and asked to create arguments for that belief, they will believe it longer.

33
Q

Reactance

A

If you try to hard to persuade someone of something, that person will choose to believe the opposite of your position.