Soc 28

Question 1

Commercialisation

Answer 1

making something available on the market; using something to make a profit.

Question 2

Media

Answer 2

the main means of mass communication (television, radio, newspapers and internet).

Question 3

Deviance

Answer 3

behaviour that falls outside the norms or what is thought to be acceptable; goes against the moral values or laws of the sport.

Question 4

Negative deviance

Answer 4

deviance that has a detrimental effect.

Question 5

Positive deviance

Answer 5

deviance where there is no intention to cause harm or break the rules.

Question 6

Sportsmanship

Answer 6

qualities of fairness, following the rules, being gracious in defeat or victory.

Question 7

Gamesmanship

Answer 7

Bending the rules/laws of a sport without actually breaking them.

Question 8

Advantage of commercialisation

Answer 8

-Promotes an active lifestyle, good for health
-encourages more people to play sport
-brings sport wider audience
-individuals can become famous

Question 9

Negatives of commercialastion

Answer 9

-seat prices for events may be too expensive
-audiences may find their enjoyment of sport interrupted e.g ad breaks
-marketing linksmay be seen as innappropriate because they promote products that bad eg ciggaretes