Sept 10 & 12 Flashcards
power of proximity
basic, powerful factor that drives liking
more likely to meet, get to know & form a relationship with someone you see regularly
where you live, work etc
westgate housing study setup
married MIT students randomly assigned to one of 17 buildings in a housing complex
natural experiment
virtually no one knows anyone in the complex beforehand
simple question: who ends up liking whom?
westgate housing study percentage results
40% of friends were NEXT DOOR
22.5% were 2 DOORS DOWN
17.5% were 3 DOORS DOWN
10% were 4 DOORS DOWN
westgate housing study results cont’d
not just about physical distance
- those living NEXT TO STAIRWELLS made more friends with people upstairs
- those living next to HIGH TRAFFIC AREAS (ie. laundry room, mailboxes) and/or those who had WINDOWS FACING COMMON COURTYARD made more friends
functional distance
explored in westgate housing study
likelihood of coming into contact with other people due to LOCATION or FEATURES OF ARCHITECTURAL DESIGN
power of proximity: how does it work?
- we have an increased opportunity to interact with people who live close to us
- mere exposure effect
mere exposure effect
we tend to like people and things more after we’ve been repeatedly exposed to them and they become more FAMILIAR to us
classroom example of mere exposure effect
college-age female confederates attended class 0, 5, 10 or 15 times during a semester
at end of semester, students asked to EVALUATE PHOTOS of each confederate
the MORE OFTEN confederate attended class, the MORE POSITIVELY she was rated
even without direct interaction/engagement
2 underlying explanations of the mere exposure effect
- perceptual fluency explanation
- classical conditioning
perceptual fluency explanation of mere exposure effect
easier to process info about familiar stimuli (greater fluency)
pleasant feelings associated with more fluent processing MISTAKEN FOR LIKING
classical conditioning explanation of mere exposure effect
encounters with novel stimuli PUT US ON OUR GUARD
repeated exposures to stimulus WITHOUT ANY NEGATIVE CONSEQUENCES signals that the stimulus is safe & non-threatening
COMFORTABLE FEELING OF SAFETY associated with the stimulus after multiple exposures renders it more pleasant
mere exposure effect’s 2 possible explanations involve confusing…
pleasant feelings that come from other sources with the stimulus itself
ie. safety related to classical conditioning
ie. fluidity of info processing related to perceptual fluency
mere exposure effect caveat
won’t occur for stimuli that are initially disliked
if something/someone irritates you right off the bat, you aren’t gonna like them more and more with increased exposure
physical appearance
one of the most salient things about a person
has received large amount of research attention
3 big questions about physical appearance
- do we agree on what makes someone physically attractive?
- how much does physical attractiveness matter?
- does physical attractiveness matter to a different extent for men and women?
is beauty in the eye of the beholder?
- some disagreement on whether a given photo is attractive
so IDIOSYNCRATIC preferences do come into play when judging individuals
- certain STANDARDS of beauty differ across CULTURES & TIME
ie. body weight, eyebrow preferences
so, do we agree on who’s attractive?
- some standards of beauty shift and we may not always agree on a specific individual’s attractiveness
- but there’s BROAD CONSENSUS about GENERAL FEATURES that are considered attractive
- evident across diff cultural groups
- newborn infants share adults’ preferences
2 factors which suggest a degree of innateness in attractiveness judgments
- evidence of same features rated as attractive across cultural groups
- newborn infants share adults’ preferences
facial symmetry
bilateral symmetry contributes to attractiveness
true of other species as well - monkeys also prefer to look at monkey faces that are more symmetrical
2 explanations for why facial symmetry is attractive
- perceptual fluency
- evolutionary explanation
perceptual fluency explanation of why facial symmetry is attractive
average (prototypical) and more symmetrical faces are EASIER TO PROCESS
and ease of processing is associated with feelings of pleasantness
evolutionary explanation of why facial symmetry is attractive
facial symmetry is an indicator of REPRODUCTIVE FITNESS (capacity to pass on one’s genes to next gen)
- pronounced asymmetry may be indicative of issues during prenatal development (injuries in utero, infectious diseases experienced by the mother)
- declining health in macaques is associated with declines in facial symmetry
- some evidence that facial symmetry is linked to better health in humans too
ease of processing is associated with…
feelings of pleasantness
this comes with perceptual fluency
symmetry and attractiveness: caveats
subtle asymmetries don’t detract from attractiveness
perfect symmetry may be less attractive
balance or “averageness” of features may be more important
why might perfect symmetry be less attractive?
may exaggerate imbalances/imperfections in the face
the “averageness” effect
old observation by this random guy
he was trying to ascertain if those more likely to be criminals, vegetarians, unhealthy etc could be singled out based on their faces
so he created composites of faces - and lots of people told him they were attractive
faces that are AVERAGE are seen as MORE ATTRACTIVE
tend to perceive COMPOSITE IMAGE of many face “averaged” together as more attractive than the individual faces of which the composite is comprised
2nd caveat to the averageness effect
our liking for symmetry/averageness may not trump our liking for FAMILIARITY
study: New Zealand and Netherlands sample
celeb faces from NZ and Netherlands presented as MORPHS of their og faces
participants showed typical preference for averageness ONLY FOR MORPHED FACES OF CELEBRITIES FROM THE FOREIGN COUNTRY
they preferred the natural faces of familiar celebs
sex-specific preferences: females
cross cultural preference for “baby faced” features
- large eyes, small nose, small chin, full lips
combined with signs of maturity
- high, prominent cheekbones, thick hair
sex-specific features: males
less cross cultural consensus for male features
more malleability in attractive features for men
- preference for wide smile & broad jaw and forehead
- but softer features are attractive too
attractiveness: women’s bodies
waist to hip ratio: 0.70
sign of fertility, better physical health
seems more innate than conditioned
attractiveness: men’s bodies
waist to hip ratio: 0.90
linked to better physical health
shoulder to hip ratio
height
signals of strength and status
women vs men WHR
women WHR = 0.70
men WHR = 0.90
men SHR
(shoulder to hip ratio)
1.2
what is good is beautiful bias
basically the halo effect
another way in which physical attractiveness is powerful
tend to assume that physically attractive people possess other desirable qualities
ie. kinder, more sensitive, more trustworthy, more likely to be succesful
where does the “what is good is beautiful” bias come from?
ubiquitous cultural stereotypes
disney princesses are beautiful
disney villains are ugly
alternative perspective: what is beautiful is good because what is beautiful is desired?
- beauty is an INTRINSIC REWARD
- feel more positively when interacting (or expecting to interact) with attractive targets
- overlap in BRAIN REGIONS reactive to physically attractive faces & rewards like food & money
- we generally want to APPROACH rewarding stimuli
- ie. more likely to initiate convos with attractive individuals
- through PROJECTION, perceive attractive targets as possessing attributes compatible with our approach goals
- “we see what we want to see” - we project positive attributes/characteristics onto hot people so that they’re more aligned with our desires to approach them