sampling and selcting participants Flashcards
define population
the entire group of people belonging to a particular catagory
define sample
a subsection of the population that has been selected for a research study
what are the 4 types of sampling
- convenience sampling
- snowball sampling
- random sampling
- stratified sampling
define convenience sampling
Researchers select participants that are easily accessable
strengths of convenince sampling
- quick, uncomplicated method of data collection
- inexpensive
- readily avalaible sample
weaknesses of convenience sampling
- researcher bias or low validity
- generalisablity
define snowball sampling
Non-probability sampling method where currently enrolled participants help recruit future subjects for study
stregths of snowball sampling
- enables access to hidden populations
- saves money and time
weaknesses of convenience sampling
- bias
- not always representative of the greater population
define random sampling
all members of a population are collected together, and a RNG or other randomised selection proccess is used to selct participants
strenths of random sampling
- minimise bias
weakneses of random sampling
- expensive and time consuming
- access to respondants
- sampling error
define stratified sampling
ensures that sub groups whos data os of interest to the research question are represnted in the sample in the same proportion as they appear in the population
strengths of stratified sampling
- accuracy
- minimise bias
- cost effective compared to sampling the whole population
weaknesses of stratified sampling
- ethical issues
- low external validity
- limited by research design