Minority influence on majority. Flashcards
what is minority influence
its type of social influence where a minority group of people or even one person tries to persuade the beliefs, attitudes and behaviour of the majority. which shows internalisation has occured.
how does the minority have to be consistent .
they shouldn’t deviate their message and they should put inter social pressure and should have the same message over time to show the majority they are being consistence which can gets the majority attention.
how is the minority have to be committed
they should engage themselves in activities that involves some kind of risk or self sacrifice themselves to get the majority attention which can ten lead to augmentation process.
how is the minority having to be flexible
they shouldn’t be too narrow-minded or rigid and they should also take counter arguments positively as everyone opinion is different.
what is snow-ball effect.
of all those qualities are successful it will lead to snow-ball effect as people will start joining the minority an eventually minority will be converted to majority and will show internalisation have occurred.
how is a limitation of minority influence is that the effect might not be powerful.
because mosivici found out the figure of agreement with consistence minority was very low and average was 8%. this is a limitation because it shows its quite rate but not a useful concept.
