Media (Postmordenism) Flashcards
Diverity and choice
a type of change as resulted in what>
What can we do from this?
According to postmodernist, social and technological changes have resulted in the media offering a wide variety of images from which can pick and choose to construct their idenity.
Indviduals create own meaning from the media products
Postmordernists argue
that indviduals create own meaning from the media products there there are no fixed representations of socials groups to be identifed and it al depends on the individuals interpretations of the media.
Globalisation McLuhan (1964)
‘Global village”
the process of
Discussed the concept of the ‘global village’ and noted tht social, economic and technological changes had meant that the world had become more interconnected.
PM belive that the process of globalisation has hand an impact on the media reprsentations as it has provided access to broader range of lifetyles and identies which people can choose
- Had an influence on the range of representions avaliable in the media including hybrid identities.
Critques of PM
exaggerrates
Argue that the postmordenism exaggerates the power of the media representations to blur boundaries and choices
Postmodernists accused of ignoring the continuing influence of sterotypes in the media
Accused of ignoring the continuing influence of sterotypes in the media representations of social class, gender and age and ethnicity.
Media serve the interests of people with wealth and power
Media serve the interests of people with wealth and power and not truly offered as choice to benefit people
What are you using to support the PM view?
- Diverity and choice
- Indviduals create own meaning from the media products
- McLuhan (1964) ‘global village’
Who are you using to critque PM?
- Accused of ignoring the continuing influence of sterotypes in the media
- Media serve the interests of people with wealth and power
- Lack emprical evidence to support them.
