Gender representations in the Media

Question 1

Representations of Women in the Media

Question 2

Wolf (1990) - support the view

the images of women used by the media..

Answer 2

Suggests that the images of women used by the media to present women as sex objects to be consumed by what Mulvey calls the male gaze.

Argues that the media encourages women to view their body as a projects in constand need of development.

Question 3

Kilbourne (1995) - support the view

mannequins

Answer 3

Media representation presents women as mannequins: tall and thing, often US size 0, with very long legs and perfect teeth and hair and clear skin

Question 4

Westwood - change in representation of women

transgressive female

portrays of wome have gone..

Answer 4

Uses the concept of transgressive female roles to describe portrayls that have gone beyond gendered expectations.

contemporary example would be X-files programme showed in the uk starring Gillan anderson as an example of lead character with transgressive female role

Question 5

Media representation men

Question 6

Eastthrope (1990)

described myth of men possessing strength…

based on..

Answer 6

Media representations of masculinity can be described a myth of men posseing strength, competitive spirit and aggression and violence the basis of some sort of biological predispostion.

Evidence in Hollywood films and in computer games

Question 7

Whannel (2002) - Meterosexual male - goes against

Answer 7

Portrayed the ideas of meterosexual males in which men are portrayed as expressing emotion, taking interests in toilets and undertaking new roles within the role within home and family.

David beckham as an example of both meterosexual and retributive masculinity.

and Zac efron played in high school music

Question 8

Rutherford - Males magazines are symbolic

‘Retributive masculinity’

Suggets that men’s magazines are symbolic of what he calls retributive masculinity….

Answer 8

Suggets that men’s magazines are symbolic of what he calls retributive masculinity- an attempt to reinforcing masculine sterotypes by celebrating ‘typical’ male concerns in their content i.e’birds, booze and football”

Question 9

Guantlett. - more equal roles inthe media

Answer 9

Carried out a content analysis of television programme and found ‘female and male characters are likely to be intelligent - or stupid - as each other’

Question 10

Who are you using for women

Answer 10

Wolf (1990)
Kilbourne (1995)
Westwood

Question 11

Who are you using for men

Answer 11

Easthorpe
Whannel
Rutherford