Media (Neo-Marxism)

Question 1

Hall (1981) - sterotypes of black people

Answer 1

Argued that the media operates with 3 overriding sterotypes the native, the clown, the entertainer and the slave;

Native - seen as offering nobility, dignity and savagery
Clown - seen as expressive, emotional and stupid
Slave - seen as devoted and childlike but also cunny and untrustworthy

Question 2

Louis Althusser

Answer 2

Argues that the mass media are part of the ideological state apparatus. Along with education, family and religion, the media puts across an overwhelmingly pro-capitalist message that eventually comes to be seen as common sense.

Question 3

Herbert Marcuse (Frankfurt school)

Answer 3

Argues that the masses are given false consciousness by the media.

Consumerism becomes the meaning of life. We are controlled by entertainment and consumerism – they keep people happy – act as an opiate (drug).

Soaps and comedies = escapism.
Lifestyle programs = encourage consumerism.
Quizzes = encourage greed.

Question 4

Neo marxists - social groups who are seen as thereatning

Answer 4

Neo-marixsts argue that social groups who are seen as threatning to white middle-class nales are narginalised by being protrayed in negative, sterotyped ways and often subjected to ridicuke as a way of neutralising their ideas and removing any threat.

Question 5

AO3

Question 6

Neo marxist critque for ignoring social groups

Answer 6

Neo-marxism has been critised for ignoring the evidence that shows significant improvements in the representations of social groups.

• They also point out that increasing number of media avaliable means that their is greater oppurtunit for variations in media representations including access to programmes and channels dedicate to particular groups

Question 7

Increasing number of media professionals

Answer 7

Critques point out increasing number of media professionals coming from varied social backgrounds who brind a different prespective to the media they are involved with