Marxism (Globalisation) Flashcards
Marxists view on social media platforms
can reach out to many more people than conventional media in order to shape people’s ideas.
Therefore digital social media is a powerful way for the ruling class to bring about cultural hegemony.
Point 1 - digital communications are a continuation of older forms of media and consequenetly are subject to
Digital communications are a continuation of older forms of media and consequenetly are subject to the same economic and social influences
Cornford and Robins (1999)
Explanation - digital forms of communications are a continuation of older forms of media.
Older forms of technology (telephones, landlines) are still important to the use of new digital communication e.g broadband connections to the internet. They argue that only thing that is new about digital media is speed - information, news and entertainment, extention.
Point 2 - Digital forms of communication have developed…
Digital forms of communication have developed as a result of investment by big TNCs/media corporations.
Jenkins- Explanations 2
Ownership of new forms of digital media has been concentrated in the hands of few major TNCs. The internet is dominated by a small number of co-operations E.g microsoft, Google. Whilst apple and samsung dominate the smartphone market.
Point 3 - Digitial forms of communication are becomming.
Digitial forms of communication are becomming increasingly commercialised.
Explanation 3
Shift from using internet for educational purposes to commercial use - e.g adverising central to most social media sites. Use of cookies enhance profits.
Point 4 - Those who participate in new
Those who participate in new digital culture not equal.
Explanation 4 - Fuchs (Conflict view - dig comm = reproducing and legitmating inequality)
Digital technologies and networks mainly strengthen the power of existing elites and, in so doing, they contribute to the ‘muting’ of those who have genuine grievances with the way capitalism is organised.
Point 5 - Similarity of digital content and social networking.
There is similarity of digital content and social networking
Explanation 5 - McChesney
Social media companies are like imperial powers colonising the minds of millions of people across the world so they behave and think in the same way. This reduces people’s opportunity to speak out and has muted less powerful groups so that that are less likely to challenge issues such as inequality or to speak out against injustice.
