Marketing Chapter 21 And Chapter 22 Flashcards
1
Q
Chanel of distribution
A
Path a product takes from producer or manufacturer to final user
2
Q
Intermediary
A
Middle man
3
Q
Keiretsu
A
The way Japan business interlocks
4
Q
Wholesalers
A
Companies that buy large quantities of goods from manufacturers
5
Q
Independent manufactures agent
A
Act as intermediaries by bringing buyers and sellers together
6
Q
E market place
A
Another word for Internet where business conducts commerce business
7
Q
Title
A
Ownership
8
Q
Interstate
A
Going from state to state
9
Q
Intercity
A
Going from city to city
10
Q
Parcels
A
Packaging services
11
Q
Intracity
A
Going within a city
12
Q
Carload
A
Boxcar or full railroad cars
13
Q
Exclusive distribution and give an example
A
Product found rarely
Porsche
14
Q
Intensive distribution and give an example
A
A lot of the product
Coke
15
Q
Selective
A
A few locations
Chipotle burritos
