Marketing Chapter 21 And Chapter 22 Flashcards
Chanel of distribution
Path a product takes from producer or manufacturer to final user
Intermediary
Middle man
Keiretsu
The way Japan business interlocks
Wholesalers
Companies that buy large quantities of goods from manufacturers
Independent manufactures agent
Act as intermediaries by bringing buyers and sellers together
E market place
Another word for Internet where business conducts commerce business
Title
Ownership
Interstate
Going from state to state
Intercity
Going from city to city
Parcels
Packaging services
Intracity
Going within a city
Carload
Boxcar or full railroad cars
Exclusive distribution and give an example
Product found rarely
Porsche
Intensive distribution and give an example
A lot of the product
Coke
Selective
A few locations
Chipotle burritos
Fishy back service
By boat
What is a pro/ con of exclusive distribution?
Pro- dealers are the only people who can sell manufacturers
Con- not many retail locations
What is a pro/ con of intensive distribution?
Pro- many bring in more customers because of online shopping
Con- some customers may be turned off by the low quality of the product
What is a pro/ con of selective distribution?
Pro- customers may purchase the product more because it’s higher quality
Con- need to put more money into advertising
What are the five type of transportation systems?
BARPT
Boat, Airplane, Rail, Pipeline, Trucking
What is a pro/ con of trucking?
Pro- convenient
Con- equipment malfunction
What is a pro/ con of rail transportation ?
Pro- large quantity
Con- lack of flexibility
What is a pro/ con of boat transportation ?
Pro- hold a lot of product
Con- takes a long time
What is a pro/ con of a pipeline?
Pro- does not get affected by bad weather
Con- running a risk of pipeline leak
What is a pro/ con of air transportation ?
Pro- speedy
Con- cost a lot of money
