Customer Communication WOB

Question 1

Communication Mix

Answer 1

Blend of ways you communicate with customers

Question 2

What are 3 examples of Communication Mix?

Answer 2

Advertising
public relations
Promotion

Question 3

Integrated Marketing Communication

Answer 3

Strategy for communication and promotion to customers

Question 4

What are the 6 communication mix elements

Answer 4

Public relations
Advertising
Personal Selling
Sales promotion
Direct Marketing
Social Media

Question 5

Advertising

Answer 5

Paid form of non personal communication by identified sponsor

Question 6

Personal Selling

Answer 6

Face to face communication to a customer

Question 7

Sales Promotion

Answer 7

Short term doing to trigger action by customers

Question 8

What are 3 examples of Sales Promotion

Answer 8

Coupon
Contest
Samples

Question 9

Direct Marketing

Answer 9

Direct communication to generate response about product or service

Question 10

Public Relations

Answer 10

Anything that appears in news that is not directly paid for by company

Question 11

Social Media

Answer 11

Transforming passive audiences into active participants

Question 12

What is the difference between brand advertising and product advertising

Answer 12

Brand ad: overall company

Product ad: specific item of company