Distrubution WOB TEST 3

Question 1

Distribution Strategy

Answer 1

Overall plan for moving products to customers

Question 2

4 steps of Distribution Channel

Answer 2

Producer
Wholesaler
Retailer
Customer

Question 3

Wholesalers

Answer 3

Company sells product to business for resale

Question 4

Retailers

Answer 4

Sell products to individuals

Question 5

Brick and Mortor

Answer 5

Physical location of stores

Question 6

What is an example of a Brick and mortar business?

Answer 6

Walmart

Question 7

What is not an example of a Brick and mortar business?

Answer 7

EBay

Question 8

Direct Channel is —– to —–.

Answer 8

Producer to consumer

Question 9

Indirect Channel

Answer 9

Can include wholesaler and retailer

Question 10

What are the 3 types of Market Coverage?

Answer 10

Intensive
Selective
Exclusive

Question 11

Intensive marketing coverage

Answer 11

Item that is in as many stores as possible

Question 12

What is an example of an item that has Intensive marketing coverage?

Answer 12

Aquafina water

Question 13

What is selective market coverage?

Answer 13

Item is in a limit number of items

Question 14

What is exclusive marketing coverage?

Answer 14

Item that are in a few stores in each geographic area?