Loftus and palmer (classic study) Flashcards
What is memory?
A cognitive process which is the ability to retain information then recall it later, which will influence how we behave
Barlett’s theory on memory
Schemas
What are Schemas?
Packets of information which are facts learnt from episodes that occur in our lives.
A mental representation of how the world works which allows us to make sense of it
What is reconstructive memory?
Memory is reconstructed to be coherent and make logical sense to us based on schemas (facts about life we learnt)
How can schemas affect reconstructive memory?
They give us biases and prejudices which cause us to change how we remember specific events
Eg, learnt schema that severe car crashes break glass
So recalls glass being broken when recalling event
Theory loftus came up with
2 types of info that affects memory of an event:
Info gained at the time of an event
Info gained after, affected by language used when questioned about it
Aim of the study
To test with tight controls how language can alter a participants memory of a staged car crash
Experimental design of this study
2 lab experiments both conducted in individual measures
Point of Experiment 1
To see how a verb in a critical question changes participants estimate of speed and how good they are at estimating vehicle speed
Sample used in experiment 1
45 participants divided into 5 groups of 9 dependent on the IV
Dependent variable in experiment 1
The mean speed estimate participants gave after they were asked the critical question ‘at what speed were the cars going when they _ each other?’
Independent variable in experiment 1
The 5 verbs inserted into critical question that determined the condition participants in
What 5 verbs were used in experiment 1 for the critical question?
Contacted, hit, bumper, collided, smashed
Apparatus of experiment 1
7 clips of staged car crashes from Seattle police council
Travelling at speeds of 2 at 40mph, 1 at 30mph, 1at 20mph, 3 had no crashes
Step 1 of experiment 1
Participants watched each clip 1 by 1 then after each immediately after was given a questionnaire to complete
How was the questionnaire organised in procedure 1
Half of paper was to describe what happened in the film
Other had questions to answer including the critical question (if a crash did occur) and if it did it appear, had to guess speed it was travelling at
Step 2 of procedure 1
The mean speeds dependent on the condition (which verb used in critical question) was worked out
How was the data collected in procedure 1?
Self report because it measures a cognitive process that only participants can state themself
Descending order of mean speed estimates for each verb in critical question
Smashed
Collided
Bumped
Hit
Contacted
Mean estimate for speed of ‘smashed’
40.8