Observation Flashcards
What is observation?
Watching people’s behaviour to investigate it
Could be used as a research method in of itself
Or a way to gather data in the context of an experiment
Research aim
The concept researchers want to investigate: specific to reflect what they want to find out about
Begins with ‘to see if…’
Research question
A question about the concept we are investigating, asking ‘do x do this when y?’
Question mark at the end
5 things to plan before an investigation
Who to observe
What acts should be observed
Where do we observe people
When do we observe
How do we carry it out
Unstructured observation
Non focused: recording every behaviour of who we are observing in the form of qualitative data
No coding frame is imposed to narrow down what data we collect
What type of data does unstructured observation give?
Qualitative data eg written descriptions of everything we see
Structured observation
The observations of behaviour are guided by behavioural categories (defined prior)
Using a coding frame
To focus on specific behavioural events + frequency each occurs
Coding frame
A tally chart and list of behaviours (known as behavioural categories) that we look out for and note down frequency of this
Behavioural categories
The DV: what behaviours we have operationalised in order to look out for to make a tally of
In the coding frame in a controlled observation
When developing a coding frame with behavioural categories: FOCUS
Focus on behaviours relevant to research aim/question or the hypothesis so unnecessary data is not collected
When designing coding frames for behavioural categories: operationalise
Fully Operationalise all categories to ensure we know what behaviours fall into the category and what don’t: reliable observation as coding frame is standardised and applied consistently by observers
When designing behavioural categories for a coding frame: objective
Objective so observers don’t have to make inferences on if the behaviour falls in the category or not: collecting data on outside observations not guessing someone’s thoughts/motivations/feelings that may be subjective
When designing behavioural categories for a coding frame: context independent
The behaviours should be consistent over different contexts and can apply to different situations
When designing behavioural categories for a coding frame: exhaustive
All possible behaviours from the research aim need to be covered + include an ‘other’ option to include unexpected behaviours
When designing behaviour categories for a coding frame: mutually exclusive
Try create the categories/codes so at any time recording one code doesn’t mean we have to record another code at the same time
Raw data tables in structured observation
Set up a tally chart with a heading for each behavioural code
What are advantages of structured observation?
-Narrows down behaviour we are recording so it’s more systematic and focused
-Collects quantitative data which is easier to compare frequency of different codes/to different situations
-Lessens observer bias as a coding frame was imposed with operationalised codes
-Increases inter-rater reliability because using a coding frame ensures consistency across recorded behaviours
What are disadvantages of structured observation?
-May neglect unexpected behaviours because they weren’t accounted for in coding frame
-Some codes may be up for interpretation
What are advantages of unstructured observation?
-Collects very detailed qualitative data which can inform later research
-No behaviours eg unexpected behaviours are missed
-Can be replicated anywhere no matter the context
What are disadvantages of unstructured observation?
-Might be too difficult to record everything so may miss behaviours
-Collects data irrelevant to aim so hard to condense all data
Naturalistic observation
Observing participants in their natural environment: little to no manipulation done to environment