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GCSE Ep *** > Commercialisation > Flashcards

Commercialisation Flashcards

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1
Q

Define commercialisation

A

The process by which a new product or service is introduced into the general market for profit

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2
Q

What Is the golden triangle?

A

The financial relationship between sport, sponsorship and media

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3
Q

How is media linked to sport/spectators?

A
  • media relies on subscription from spectators

- spectators can buy merchandise from media companies

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4
Q

How was media and sponsorship linked?

A
  • they need the media to promote the sponsorship

- The media attracts sponsorships as spectators are interested in media

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5
Q

How was sports/spectators link to sponsorship?

A
  • spectators will buy sponsors products

- The sponsors rely on fans buying products

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6
Q

What is sponsorship?

A

Where a company pays money to a team or individual in return for advertising the product

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7
Q

Why my commercialised sport change attitude of people involved?

A

Because they need to win to be successful and make money

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8
Q

What are sponsors only interested in?

A

Sports that get lots of media coverage

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9
Q

Why might sponsors only want to sponsor sports that have lots of media coverage?

A

If the sport is regularly publicised it will increase the chance of sales of the product they are promoting

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10
Q

Why do businesses sponsor a successful individual ?

A

In order to associate the name of the product with a successful or popular individual or team

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11
Q

Why do sponsors sponsor sport?

A
  • to advertise their product
  • Sport with lots of media will increase the chance of sales of the product
  • to associate the name of the brand with the successful team or individual
  • The money is tax deductible
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12
Q

What is the name for sponsors that sponsor local team?

A

Philanthropic as they don’t sponsor for profit

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13
Q

What are the negatives to sponsorship?

A
  • sponsors linked to Performer , if the performer acts out badly the product is associated with a bad player
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14
Q

Why do lots of people watch sport?

A
  • it is exciting and only has a few periods when action is slow
  • easy to leave for a few minutes without losing the plot of the program
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15
Q

Why have some sport changed their games?

A
  • to be more attractive to the media

- for example 20/20 cricket

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16
Q

Why have some sports benefited from technology?

A

It keeps spectators interested for example action replay

17
Q

What are the benefits of sport linked with media?

A
  • Supporters become better informed
  • easier to attract sponsorship
  • encourages participation
  • develops role models
  • multiple cameras give you as a close up view of the action
18
Q

Negatives of sport linked with media

A
  • attendance may fall as more people watch from home
  • only few sports on TV: minor sports are not shown
  • Sports individuals lose privacy from fame
  • Sport changes to attract more people for example timings of games and changing of rules
19
Q

What are the negatives of sponsorship on the performer?

A
  • sponsorship may not be suitable for the performer for example unhealthy
  • Fame meaning less privacy
20
Q

Benefits of sponsorship on the Performer

A
  • less financial stress
  • individual performance improves because additional income gives them more time to train, better equipment and better venues
21
Q

Negative’s of sponsors on sport

A
  • because sponsors are inputting lots of money they have more control over who, what and when things are shown on TV
  • sponsors ignore minor sports
22
Q

Benefits of sponsorship on sports

A
  • increased income for sport so they don’t have to rely on income from spectators
  • sponsorship have provided the finances for the development of new competitions
23
Q

What are the effects of commercialisation on officials?

A
  • the officials get paid for full-time refereeing
  • more frequent matches means more income for officials
  • officials may become famous for refereeing higher calibre matches
  • increased travel for officials as matches are played all around the world
  • can be criticised by the media for bad decisions
24
Q

Effects of commercialisation on spectators

A
  • more money available for better players, meaning higher standard of play
  • facilities have improved for spectating matches
  • spectators are more involved through huge TV screens showing replies, stats and other information
  • spectators can associate themselves with the activity through buying merchandise
25
Q

Effects of commercialisation on sponsors

A
  • commercialisation provide sponsors with the publicity they require for their product
  • Sport programs bring large audiences increases the chances of buying merchandise
  • good sport/team/player is associated with a good product
  • anything that happens negatively to the sport/team/individual will affect the sponsor on the sales of the product
26
Q

Positive impact of technology on the sponsor

A
  • more cameras meaning logo is seen more which means more sales
27
Q

Negative impact of technology on sponsors

A
  • injuries, cheating and losing affect sponsors via the links with performer
28
Q

Positive impact of technology on the performer

A
  • safety is improved e.g. helmets
  • better equipment
  • monitor nutrition and fitness
  • performances can be studied through footage
  • rehab for injuries e.g. ice bath
29
Q

Negatives of technology on performance

A
  • costs for latest technology
  • increased use of technology to improve performance can lead to
    injury, meaning shorter careers
  • development in technology of drugs, increases chance of cheating
30
Q

Positive impact of technology on sport

A
  • coaches can provide better feedback
  • referees can make more accurate decisions
  • provide spectators better viewing of sport
  • improve design of equipment, clothing and footwear
31
Q

Disadvantages of technology in sport

A
  • those with access to the best technology are often the winners
  • Time taken waiting for off-field decisions is often frustrating for spectators
32
Q

Positive impacts of technology on officials

A
  • Technology is available for officials to use to make correct decisions
  • less criticism of officials decisions because technology proves decision right
  • officials can communicate with each other to verify opinions on decisions
33
Q

Negative impact of technology on officials

A
  • officials rely on technology for decisions = slow decisions
  • if officials make a decision which is overrided by technology officials may be questioned about the accuracy
34
Q

Positive impact of technology on spectators

A
  • more cameras mean a better experience at home
  • The use of all-weather surfaces means improve skills so better performance for spectators
  • all-weather pitches also lead to more matches
  • spectators are more informed by on-screen stats and more interactive viroid pattern
  • Technology makes the game more tense and interesting e.g. action replay
35
Q

Negative impact of technology on spectators

A
  • officials may rely on technology for decisions which makes the game slower and boring

GCSE Ep *** (31 decks)

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