Chapter 6: Observational Learning (EXAM 2) Flashcards
Social Learning Theory
Albert Bandura
Learning that occurs during watching others and imitating their behavior
Modeling
Process of observing and imitating behavior
tend to follow models that are similar, successful, or has what we want
Live Model
Directly demonstrating behavior IRL
Verbal Model
Describing/explaining behavior in words
Symbolic Model
Behavior demonstrated by someone in media
Steps of Learning via Model
- Attention
notice and attend to model, if you identify with them, more attention - Retention
remember what model did - Reproduce
attempt to copy behavior - Motivation
wants to do behavior, motivation affected by vicarious operant consequences
after vicarious, motivated by own direct reinforcement/punishment
Vicarious Reinforcements
2nd hand reinforcement
seeing model getting reinforced increases desire to do behavior
Vicarious Punishment
2nd hand punishment
seeing model get punished decreases desire to do behavior
Bandura’s Bobo Doll Study
Study:
control: watched adults play nice with bobo
violence: watched adults beat up bobo
Question: will children be more violent after watching violence?
Results: violence group imitated adults by beating up bobo for both live and symbolic modeling
Bobo Doll Study Alternations
symbolic modeling video had different endings/consequences:
1. no consequence for beating bobo up
2. reinforced
3. punished
more likely to imitate with no consequence or reinforcement
Implications of Bobo Doll Study
Media violence often showed with no consequence for violence, or violent acts justified by “good guy” figures (reinforced)
Does media violence increase aggression?
Short term study: YES
children who watched justified violence 7x more likely to act violently on playgrounds, imitating the “good guys” during play
Long term study: Not definite
correlation between violence watched in childhood and aggression in adulthood (more likely to get into fights)
Correlation not always causation
Longitudinal studies: Amount of Violent media watched as kids predicted aggression in adults, but never vice versa
Watching violence…
Desensitizes, makes it not affect as much
If you want your child to do something…
You must model it yourself!