CH.20 DEVELOPING A SUCCESSFUL PERSONAL TRAINING BUSINESS Flashcards
MAIN PURPOSE OF CREATING AND RUNNING A SUCCESSFUL BUSINESS IS TO CREATE AND KEEP WHAT ?
LOYAL CUSTOMER BASE OR FOLLOWING
SUCCESSFUL BUSINESS ARE VERY INTERESTED IN WHAT ?
WHO THEIR CUSTOMERS ARE
MOST SUCCESSFUL BUSINESS HAVE CLEARLY DEFINED WHAT ?
MISSION AND VISION STATEMENTS THAT DEFINE WHAT THE BUSINESS IS ABOUT AND WHAT THEIR GOALS ARE
ALL THE THINGS THAT BUSINESSES DO TO ATTRACT AND KEEP CUSTOMERS HAPPY THAT GO BEYOND THE DAY TO DAY ACTIVITIES OF SIMPLY RUNNING THE BUSINESS
GOOD CUSTOMER SERVICE
ULTIMATE GOAL OF GOOD CUSTOMER SERVICE
ALWAYS STRIVE TO MEET, AND WHEN POSSIBLE EXCEED THE EXPECTATIONS OF CUSTOMERS
PT REQUIRES SKILLS IN WHAT ?
SALES, MARKETING AND FINANCE
PT SHOULD PERFORM DETAILED FINANCIAL ASSESSMENTS AND DEVELOP STRATEGIC BUSINESS AND MARKETING PLANS TO MEET THEIR NEEDS; FIRST STEP IN THIS PROCESS IS WHAT ?
EDUCATION
T OR F: CURRENTLY THERE ARE NO GOVERNMENT REGULATIONS THAT REQUIRE PT TO EARN A CERTIFICATE OR COLLEGE DEGREE
TRUE
HEALTH AND FITNESS PROFESSIONALS WHO PERFORM INDIVIDUALIZED ASSESSMENTS AND DESIGN SAFE, EFFECTIVE AND INDIVIDUALIZED EXERCISE AND CONDITIONING PROGRAMS THAT ARE SCIENTIFICALLY VALID AND BASED ON CLINICAL EVIDENCE FOR CLIENTS WHO HAVE NO MEDICAL OR SPECIAL NEEDS
PERSONAL TRAINER
IT IS IMPORTANT TO FACILITATE SKILLS LEARNED DURING CERTIFICATION COURSE IN PLEASANT ATMOSPHERE WHERE ON CAN MAKE MODIFICATIONS IN WHAT ?
PRESENTATIONS SKILLS, RAPPORT BUILDING AND ACQUIRE OBSERVATIONS SKILLS
MOST NEW PROFESSIONALS BECOME SUCCESSFUL WHEN WHAT ARE DEVELOPED EARLY ON IN A CAREER ?
INTANGIBLE SKILLS (BUILDING RAPPORT, MAINTAINING BASIC PEOPLE SKILLS, COACHING)
USUALLY A FOUNDATION FOR LONG TERM ACHIEVEMENT
LUCRATIVE TENURE
PT AND OTHER FITNESS SERVICES ARE SOMETIMES KNOWN AS WHAT, B/C THEY ADD TO THE BASE REVENUE GENERATOR ?
“PROFIT CENTER”
BASE REVENUE FOR MOST CLUBS IS WHAT ?
MEMBERSHIPS
MOST FACILITIES, BOTH NONPROFIT AND FOR-PROFIT ARE DEPENDENT ON WHAT ?
BUDGET MANAGEMENT AND AREAS OF EXPERTISE
CAN BE A PERSON, BUSINESS OR CORPORATION THAT PROVIDES GOODS OR SERVICES TO ANOTHER ENTITY UNDER TERMS SPECIFIED IN A CONTRACT OR WITHIN A VERBAL AGREEMENT; WORK ON A CONTRACT BASIS
INDEPENDENT CONTRACTOR
AS A WHAT, A PT TYPICALLY PAYS A FEE TO A GYM OR HEALTH CLUB IN RETURN FOR ABILITY TO TRAIN CLIENTS AT THAT FACILITY
INDEPENDENT CONTRACTOR
SOME ADVANTAGES OF IN HOME PERSONAL TRAINING
NO OVERHEAD COSTS FOR PHYSICAL BUILDING (RENT, UTILITIES) AND AUTONOMY TO DEVELOP ONES OWN BUSINESS MODEL
MOST PT SUCCEED IN BUILDING A CLIENTELE WITHIN A CERTAIN MILE RADIUS WHERE ?
IN THEIR COMMUNITY
PT THAT WANTS TO GET NOTICED IN A SEA OF APPLICANTS FOR THAT “MOST DESIRED” TRAINING POSITION NEEDS A WELL STRUCTURED WHAT ?
RESUME
SELLING TOOL THAT OUTLINES A FITNESS PROFESSIONALS EDUCATION, SKILLS, AND EXPERIENCE SO EMPLOYERS CAN SEE AT A GLANCE HOW THE TRAINER MIGHT CONTRIBUTE TO THEIR COMPANY
RESUME
T OR F: RESUME DOES ITS JOB SUCCESSFULLY IF IT DOES NOT EXCLUDE ONE FROM CONSIDERATION
TRUE
IT MAY TAKE LESS THAN WHAT TIME FOR EMPLOYERS TO DECIDE IF RESUME ENDS UP IN “CONSIDER” OR “REJECT” PILE
LESS THAN 30 SECS
MOST EFFECTIVE RESUMES CLEARLY FOCUS ON WHAT ?
SPECIFIC JOB TITLE AND ADDRESS EMPLOYERS STATED REQUIREMENTS FOR POSITION
STATEMENT THAT EXPRESSES AN EMPLOYMENT GOAL IN ONE OR 2 SHORT PHRASES; EMPHASIZE WHAT THEY CAN OFFER RATHER THAN WHAT THEY ARE SEEKING
OBJECTIVE
IN A RESUME, NEW COLLEGE GRADUATES SHOULD LIST WHAT BEFORE THEIR WORK EXPERIENCE ?
EDUCATION
FITNESS PROFESSIONAL WITH NO OR LITTLE COLLEGE EXPERIENCE SHOULD LIST WHAT FIRST IN THEIR RESUME ?
WORK EXPERIENCE
LISTING WHAT NEAR THE BEGINNING OF A RESUME WILL HELP GIVE A GOOD FIRST IMPRESSION TO POTENTIAL EMPLOYERS
MOST ATTRACTIVE FEATURES
IN A RESUME, YOU SHOULD LIST REFERENCE WHERE ?
SEPARATE SHEET OF PAPER
WHAT CAN LEAVE A LASTING IMPRESSION W/ HIRING MANAGERS ?
PROPER FOLLOW UP
ANSWERS DURING AN INTERVIEW SHOULD BE WHAT ?
CONCISE, ELOQUENT AND PERSONABLE
WHILE CONVERTING DURING AN INTERVIEW IT IS IMPORTANT FOR AN INDIVIDUAL TO TALK ABOUT WHAT ?
THEIR GOOD QUALITIES
ELEMENT OF MARKETING
ADVERTISING
PROCESS OR TECHNIQUES OF PROMOTING, SELLING, AND DISTRIBUTING PRODUCT OR SERVICE
MARKETING
EFFECTIVE MARKETING REQUIRES WHAT ?
IDENTIFYING CUSTOMER NEEDS
PROMOTING SERVICES AND SOLUTIONS IN A COST EFFECTIVE MANNER
ULTIMATE GOAL OF MARKETING
UNDERSTAND WANTS AND NEEDS OF CONSUMERS SO WELL THAT SELLING BECOMES NONESSENTIAL B/C PRODUCT OR SERVICE SELLS ITSELF
REFERS TO ACTIVITIES THAT A PT CAN CONTROL TO PRODUCE THE RESPONSE THEY WANT FROM A TARGET MARKET
MARKETING MIX (4 P’S OF MARKETING)