C9 - Relationship bt/w Sport + Media Flashcards
What is the East Germany talent identification method?
A state-controlled system designed to dominate Olympic competition.
Early talent ID from age 6-7, state-run sports schools, scientific testing, and systematic doping.
How was talent identification done in East Germany?
- Early talent ID from age 6-7.
- State-run sports schools with full-time elite training.
- Scientific testing (biomechanics, psychology).
- Systematic doping program.
What are the pros of the East Germany talent identification method?
- Produced many elite athletes.
- Highly organised and well-funded.
What are the cons of the East Germany talent identification method?
- Relied on unethical doping.
- Limited athlete freedom.
- System collapsed after Berlin Wall fell.
What is the Australia talent identification method?
A government-funded system to develop elite athletes for international success.
Created after 1976 Olympic failure.
How was talent identification done in Australia?
- AIS (Australian Institute of Sport) created after 1976 Olympic failure.
- Talent ID from multiple sports.
- National programs like ‘Talent Search’ use physical/physiological tests.
- Partnerships with schools and universities.
What is the Great Britain talent identification method?
A structured program to identify and develop athletes for Olympic and professional sports.
Run by UK Sport & EIS.
What are the pros of the Great Britain talent identification method?
- Has developed top-level Olympic athletes.
- Provides long-term support and funding.
- Includes psychological development.
What are the cons of the Great Britain talent identification method?
- Not all athletes are selected fairly.
- Limited to certain sports.
- High dropout rate.
What was the media coverage like before the 1950s?
Limited coverage (newspapers, radio)
Only live attendance.
What is the current media coverage in the modern era?
24/7 sports channels (Sky Sports, ESPN)
Live streaming & replays (DAZN, Amazon Prime).
What is one function of media in sport?
Promotion
Increases sport’s popularity (e.g., Super Bowl).
What revenue sources are associated with media in sport?
TV rights, sponsorship deals.
How does media impact athlete exposure?
Fame, endorsements, career growth.
What role does entertainment play in sports media?
- Engages global audiences
- Makes sport more exciting
What data and analysis tools are used in sports media?
Instant replays, VAR, Hawk-Eye.
What is required for successful sports coverage?
High-Quality Production, Star Athletes, Dramatic Storylines, Engaging Commentary, Easy Accessibility.
What are the pros of Pay-Per-View (PPV) in sport?
- High revenue for sports organisations
- Exclusive high-quality broadcasts
- Enhances prestige of events
What are the cons of Pay-Per-View (PPV) in sport?
- Expensive for fans
- Limits access for casual viewers
- Can reduce viewership overall
What are some examples of Pay-Per-View (PPV) events?
- Boxing (Floyd Mayweather fights)
- Wrestling (WWE Network)
- NFL Sunday Ticket
What are the pros of media packages (TV rights & deals)?
- Increased revenue
- Wider audience reach
- Improved tech (HD, replays)
What are the cons of media packages (TV rights & deals)?
- Over-commercialisation
- Limited access for lower-income fans
- Scheduling dictated by broadcasters
What are some examples of media packages?
- Sky Sports – Exclusive Premier League games
- NBC Sports – NFL & Olympic coverage.
How does social media impact sport?
- Increases Fan Engagement
- Marketing & Sponsorships
- Instant News & Updates
- Shortens Attention Span
What is an example of increased fan engagement through social media?
Athletes interact directly (e.g., Cristiano Ronaldo on Instagram).
What are some problems with social media in sport?
Abuse & Trolls, Misinformation, Cancel Culture.
What is an example of abuse in social media?
Racist abuse towards players (e.g., Marcus Rashford).
What is the impact of technology on the viewing experience?
- HD & 4K TV
- Instant Replays
- VAR (Football)
- Hawk-Eye (Tennis)
- Virtual Reality (VR)
What are traditional pathways for talent identification in sport?
- School & college sports
- Local club development
- National trials
What are modern talent identification methods?
Scientific testing, AI & data analytics, Genetic & physiological screening.
What is the FTEM pathway?
The FTEM (Foundation, Talent, Elite, Mastery) pathway is Australia’s talent identification and development framework. It provides a structured approach to athlete progression from grassroots to elite performance.
What are the four stages of the FTEM model?
- Foundation (F1-F3) – Early engagement in sport, skill development, and basic physical activity.
- Talent (T1-T4) – Identification of promising athletes and structured development programs.
- Elite (E1-E3) – Transition into high-performance environments and international competition.
- Mastery (M) – Sustained elite performance and long-term success at the highest level.
How does the FTEM pathway identify talent?
- Uses physical and skill-based assessments to identify potential athletes.
- Involves collaboration between schools, clubs, and national sporting organizations.
- Provides tailored support for athletes, including coaching, facilities, and sports science.
What are the benefits of the FTEM pathway?
- Clear progression from grassroots to elite sport.
- Individualized support for athletes at each stage.
- Increases the likelihood of long-term sporting success.
What are the challenges of the FTEM pathway?
- High competition and dropout rates at the talent stage.
- Requires significant funding and resources.
- Some athletes may develop outside the structured pathway.
What is the Foundation Stage?
- The entry-level phase where young athletes engage in sport for fun, skill development, and participation.
- Aims to create a broad base of physically literate athletes who could progress into elite pathways.
What are the key components of the Foundation Stage?
- School & grassroots sport – PE lessons, school competitions, and community clubs.
- Multi-sport participation – Encourages varied experiences to develop all-round skills.
- Physical literacy – Focus on agility, balance, coordination, and basic sports skills.
- National Governing Body (NGB) initiatives – Programs like Sport England’s ‘School Games’ promote mass participation.
What is the Talent Pathway?
- The stage where athletes with potential are identified and nurtured for elite performance.
- Provides structured coaching, sports science support, and competitive opportunities.
How are athletes identified in the Talent Pathway?
- Talent ID programs – UK Sport’s initiatives like ‘Discover Your Gold’ and ‘Pitch2Podium’.
- NGB Selection Processes – Performance trials and scouting in grassroots competitions.
- Anthropometric & physiological testing – Assessing height, strength, speed, endurance, and mental resilience.
What support do athletes receive in the Talent Pathway?
- Specialist coaching & training camps – High-quality coaching and tailored training plans.
- Sports science & medical support – Nutrition, psychology, strength & conditioning, injury prevention.
- Competition exposure – Regional, national, and age-group international events.
What is the Performance Pathway?
- The elite development stage where athletes train full-time to reach world-class standards.
- Focuses on refining skills, tactical awareness, and competition experience.
What is the UK World-Class Programme?
Funded by UK Sport & National Lottery to support Olympic and Paralympic athletes. Split into Podium (medal-ready athletes) and Podium Potential (4-8 years from elite success).
What are the key features of the Performance Stage?
- Full-time training environment – Athletes train with national squads.
- Personalised sports science support – Data-driven training programs for peak performance.
- Access to UK Sports Institute (UKSI) – Cutting-edge medical, psychological, and biomechanical support.
- High-stakes competition exposure – World Championships, Olympic qualifiers, and elite leagues.
What are some examples of UK programs in the Performance Pathway?
- World Class Performance Programme (WCPP) – Direct funding for Olympic/Paralympic athletes.
- EIS (English Institute of Sport) – Provides support services to elite athletes.
- Talent Transfer Initiatives – Helping athletes switch sports for better medal chances (e.g., ex-rowers into cycling).
What are some success stories from the UK Pathway?
- Lizzy Yarnold (Skeleton) – Found through talent ID, won Winter Olympic gold.
- Helen Glover (Rowing) – Discovered via ‘Sporting Giants’, became Olympic champion.
- Adam Peaty (Swimming) – Developed through British Swimming’s elite system.
What is the summary of the UK Talent Pathway?
- Foundation – Grassroots participation & physical literacy development.
- Talent Pathway – Identification, selection, and structured coaching support.
- Performance Pathway – Full-time elite training and world-class support.
- Podium Potential – Athletes competing for international success, aiming for medals.
