C18 - Globalisation of Sport Flashcards
How did the British Empire influence the globalisation of sport?
British soldiers, merchants, and missionaries introduced sports like rugby, cricket, and football to colonies.
Cricket became popular in India, the West Indies, and Australia due to British influence.
What are the pros of globalisation in sport?
- Increased Revenue: Greater sponsorships, endorsements, and broadcasting rights.
- Diversity in Competitions: Athletes from all over the world compete at the highest level.
- Promotion of Equality: Opportunities for athletes from underdeveloped regions to showcase their talent.
- Cultural Exchange: Encourages understanding and appreciation of different cultures.
- Access to Sport: Global broadcasting and digital platforms increase sport accessibility.
What are the cons of globalisation in sport?
- Commercialisation: Focus on profit sometimes outweighs the essence of sport.
- Exploitation: Athletes, especially from poorer countries, may be underpaid or exploited.
- Loss of Local Identity: Global leagues and teams may overshadow local competitions.
- Inequality: Wealthier nations and clubs dominate resources and talent acquisition.
- Corruption: Greater money in sport increases opportunities for corruption (e.g., FIFA scandals).
What is the global media sport complex?
The interconnected relationship between:
- sports
- media
- economic
- technology
- movement of people
- ideological
Premier League broadcast deals and sponsorships generate billions annually.
What is the Golden Triangle in sport?
- Represents the relationship between sport, media, and sponsorship.
- Sport provides entertainment and global events.
- Media covers and promotes sports to a wider audience.
- Sponsors leverage media exposure to reach consumers.
The Olympics depend on media coverage and sponsorship deals for funding.
What are the impacts of globalisation in sport?
-
Positive:
- Increases the global appeal and revenue of sports.
- Enhances cross-cultural understanding.
- Provides global platforms for talented athletes.
-
Negative:
- Wealth disparities between nations and clubs.
- Over-commercialisation can overshadow traditional values of sport.
How does the media influence sport?
-
Positive Influence:
- Promotes sports and increases fan engagement.
- Highlights social issues (e.g., racism, equality).
- Drives revenue through broadcasting rights.
-
Negative Influence:
- Focus on controversy and scandals.
- Overemphasis on certain sports while ignoring others.
- Increased pressure on athletes due to media scrutiny.
What is the role of National Governing Bodies in sport?
- Develop Rules: Standardize and regulate sports in their country.
- Promote Participation: Initiatives to increase participation across all demographics.
- Coach Development: Train and certify coaches.
- Talent Identification: Support athletes through development pathways.
The Football Association (FA) governs football in England.
What is the role of lottery funding in sport?
- Funds provided by the National Lottery to support grassroots and elite-level sport.
- Helps finance facilities, training, and athlete development.
UK Sport receives lottery funding to prepare athletes for the Olympics.
What are examples of NGB initiatives?
- England Athletics: “Funetics” program to encourage children to engage in athletics.
- The FA: “Weetabix Wildcats” sessions to increase girls’ participation in football.
- Swim England: “Learn to Swim” program to teach swimming skills at a young age.
What are examples of corruption in sport?
- FIFA Scandal: Bribes and kickbacks during bidding processes for World Cups.
- Doping: Countries like Russia involved in state-sponsored doping scandals.
- Match-Fixing: Players and officials bribed to influence results. Corruption undermines trust in sport and damages its reputation.
What are the roles of international governing bodies in sport?
- Rule Development: Standardize rules and ensure consistency globally.
- Event Organization: Manage major international competitions like the FIFA World Cup or Olympics.
- Equality and Inclusion: Promote participation for all, including underrepresented groups.
- Anti-Doping & Fair Play: Maintain clean sport through anti-doping initiatives and ethical standards.
- Dispute Resolution: Handle conflicts between nations, clubs, or athletes and enforce discipline.
- Global Sport Development: Fund and develop sports in less affluent regions, improve coaching and athlete welfare.
- Commercial Regulation: Manage sponsorships, broadcasting rights, and ensure reinvestment into sport.
- Global Representation: Advocate for the sport in political and international forums and build partnerships.
