B3: Learning Approach To Shopping

Question 1

(Initation) How do role models and vicarious reinforcement influence shopping behavior in the initiation phase?

Answer 1

Observing role models enjoying shopping can lead to vicarious reinforcement, where individuals indirectly experience the rewarding effects of shopping and may develop a desire for similar rewards.

Question 2

(Initation). How do celebrities in advertisements contribute to the initiation of compulsive shopping?

Answer 2

Celebrities in ads serve as powerful role models. They suggest that shopping brings pleasure, success, or status, and identification with these celebrities can increase the likelihood of imitation.

Question 3

(Maintenance) What is positive reinforcement in the maintenance phase of shopping addiction?

Answer 3

the rewarding effects of shopping such as excitement, pleasure, and social status, which reinforce the compulsion to continue shopping.

Question 4

(Maintenance) How does adrenaline and dopamine influence compulsive shopping in the maintenance phase?

Answer 4

Shopping triggers dopamine release in the brain, providing a feeling of a “adrenaline rush,” which reinforces compulsive shopping behavior.

Question 5

(Relapse). What are shopping-related cues and how do they lead to relapse in shopping addiction?

Answer 5

Shopping-related cues, such as advertisements and store displays, trigger cravings in compulsive shoppers, making it hard for them to resist the urge to shop again, which can lead to relapse.

Question 6

(Relapse) How does negative reinforcement contribute to relapse in shopping addiction?

Answer 6

Negative reinforcement involves the relief of negative emotions like anxiety or guilt through shopping.