3.1.3 Post World War II (1950 to present)

Question 1

Characteristics of Modern day amateurs

Answer 1

. Sportsmanship and fair play
. No class distinctions
. Based on personal performance and merit

Question 2

Characteristics of Modern day professionals

Answer 2

. Based on talent
. High rewards through media and sponsorship
. More time to train
. Celebrity status and wealth
. Positive role models

Question 3

Commercialism

Answer 3

process of attempting to gain money from an activity (sport)

Question 4

Sponsorship

Answer 4

When a company pays for its products to be publicly displayed or advertised to increase sales

Question 5

Merchandising

Answer 5

The practise in which the brand or image from one product is used to sell another

Question 6

Globalisation

Answer 6

The process whereby nations are increasingly being linked together and people are becoming more independent via improvement in communications and travel

Question 7

Golden Triangle

Answer 7

Sport, media and business

Question 8

Explain how football was rationalised post WWll

Answer 8

NGBs ensured the sport and its leagues and competitions were more organised. Professionals also earned large sums of money to play via their contracts

Question 9

Explain how tennis was rationalised post WWll

Answer 9

The hourglass shaped court was replaced. The sport turned professional when it was introduced at Wimbledon where women were allowed to compete where stereotypes had been overcome. They even get paid the same

Question 10

Explain how athletics was rationalised post WWll

Answer 10

Purpose built tracks were built to facilitate the growing numbers of participants and spectators. All classes and both men and women could compete

Question 11

Explain the effects of commercialisation on sport

Answer 11

Much more broadcasting which gives role models more attention which leads to growth at grassroot level. Players get paid much more on their contracts. However due to sponsorships there are much more breaks in play to display their products having a negative impact on the viewers

Question 12

Explain the effects of social media on sport

Answer 12

Role models are given more attention through the platform social media provides. They use this to promote products and brands in deals bringing in more money and viewers. However having deals can have a detrimental effect on athletes due to the pressure they have to perform

Question 13

Media

Answer 13

An organised means of mass communication