3.1.3 Post World War II (1950 to present) Flashcards
Characteristics of Modern day amateurs
. Sportsmanship and fair play
. No class distinctions
. Based on personal performance and merit
Characteristics of Modern day professionals
. Based on talent
. High rewards through media and sponsorship
. More time to train
. Celebrity status and wealth
. Positive role models
Commercialism
Process of attempting to gain money from an activity (sport)
Sponsorship
When a company pays for its products to be publicly displayed or advertised to increase sales
Merchandising
The brand or image from one product is used to sell another
Globalisation
The process whereby nations are increasingly being linked together and people are becoming more independent via improvement in communications and travel
Golden Triangle
Sport, media and business
Explain how football was rationalised post WWll
(2)
NGBs ensured the sport and its leagues and competitions were more organised
Professionals also earned large sums of money to play via their contracts
Explain how tennis was rationalised post WWll
(4)
The hourglass shaped court was replaced
The sport turned professional when it was introduced at Wimbledon
Women were allowed to compete where stereotypes had been overcome
They even get paid the same
Explain how athletics was rationalised post WWll
(2)
Purpose built tracks were built to facilitate the growing numbers of participants and spectators
All classes and both men and women could compete
Explain the effects of commercialisation on sport
(3P+1N)
More broadcasting gives role models more attention
Leads to growth at grassroot level
Players get paid much more on their contracts
More breaks in play to display their products having a negative impact on the viewers
Explain the effects of social media on sport
(3P+1N)
Role models are given a platform on social media
Used to promote products and deals
Bringing in more money and viewers
Deals lead to pressure they have to perform
Media
An organised means of mass communication
