Traditional Representations Of Gender Flashcards
What does Tunstall argue?
- argues that media representations emphasise women’s domestic, sexual, consumer and marital activities
- men, on the other hand, are seldom, presented nude or defined by their marital or family status.
What is a media example for Tunstall?
Margot Robbie’s character in Wolf of wall street- doesn’t add anything to plot of movie and used as accessory
What did Tuchman argue?
- argued that the narrow range of role for women lead to their ‘symbolic annihilation’ in the media
- refers to the phenomenon where the mass media omit, trivialise, or condemn certain groups that are not socially valued (women)
What is a media example for Tuchman?
Harley Quinn in suicide squad- relies on the Joker to save her
What did Ferguson argue?
- cult of femininity
- achieve excellence through caring for others, family, marriage and appearance
What is a media example for Ferguson?
Vogue magazine- based around appearance and promotion of beautifying products
What did Glasscock argue?
- males were more physically aggressive, whereas females were more verbally aggressive, especially in comedies
- found that these differences were found behind the camera, where males predominate, which was found to relate to on-camera demographics
What is a media example for Glasscock?
Mean girls- girls tear each other down with use of burn books and backstabbing
What did Katz argue?
- argued that the “epidemic” of male violence is rooted in the media’s inability to move away from stereotypical versions of what it means to be a man
- argues that young men and boys receive constant messages, both subliminal and conscious, from sources of media such as television, video games, films, advertising and pornography that reinforce hegemonic masculine ideals of violence, sexism and homophobic ways of thinking
What is media example for Katz?
Call of duty modern warfare- game based around committing acts of violence in a war environment full of men
What does Easthorpe argue?
- argues that a variety of media, especially Hollywood films and computer games, transmit the view that masculinity based
on strength, aggression, competition - violence is biologically determined and, therefore, a natural goal for boys to
achieve
What is a media example for Easthorpe?
Deadpool- movie based around violence and competition
What does Gauntlett argue?
- argues that despite a changing media landscape there are many magazines aimed at male audiences that continue to sexually objectify women and present images of traditionally masculine men
- these magazines represent retributive masculinity
What is retributive masculinity?
A way to reaffirm masculine authority by glorifying what is conventionally male
What is a media example for Gauntlett?
Andrew Tate- characteristics of retributive masculinity