Postmodernism

Question 1

What is the concept of postmodernism?

Answer 1

• society in its present state (new and rapidly changing)

Question 2

What does postmodernism sociologists discuss?

Answer 2

• diversity and choice (pick and mix)

Question 3

What did McLuhan say?

Answer 3

• global village describes how world becomes interconnected socially, economically and technologically
• provides access to a broader range of lifestyles and identities offering choice
• everybody lives in the utmost proximity created by our electric involvement in one another’s lives

Question 4

What is a media example for McLuhan?

Answer 4

• apps like TikTok offer choice on identities such as fashion trends which help construct identities

Question 5

What did strinati say?

Answer 5

• media saturation
• due to diversity offered there are no traditional representations of social groups
• erosion of identity

Question 6

What is a media example for strinati?

Answer 6

• saturated with social media apps to help construct identity

Question 7

What did Baudrillard say?

Answer 7

• media saturation altered reality negatively
• made it difficult to distinguish what is reality and what is fiction
• people so consumed by communication that this has led to hyper reality
• so much information that the media has to simplify it for audiences giving media producers power
• fake news
• simulacra

Question 8

What is a media example for Baudrillard?

Answer 8

• Covid fake news