Gender In The Media Flashcards
1
Q
What is one way the media may create and reinforce gender identities?
A
Through presenting boys and girls in stereotypes
2
Q
What did Billington argue?
A
Media presents masculinity as dominant and femininity as subordinate
3
Q
What did the feminist Nakuamura suggest?
A
- although women are stereotyped in the media, digital tech is increasingly being used by women or various ethnic and class backgrounds as a forum of support when facing discrimination
4
Q
What did Ferguson find?
A
- Women’s magazines were based around a cult of femininity
5
Q
What did Ferguson conduct?
A
Content analysis of women’s magazines and counted up the number of times a certain topic was covered
6
Q
What is the cult of femininity?
A
Promotion of the idea that female excellence is achieved through caring for other, the family, marriage and appearance
7
Q
What is content analysis?
A
A method used by sociologists to research the media and how it represents different groups or issues
