Feminist Flashcards
1
Q
What did Mulvey say?
A
- male gaze is where women are viewed through the eyes of heterosexual men
- prevalent in Hollywood movies through suggestive angles and over sexualisation of women
2
Q
What is a media example for Mulvey?
A
- Transformers, female characters placed purely to serve gratification of men
3
Q
What did Wolf say?
A
- women socialised to conform to and buy into the beauty myth
- ideologies ensure that women develop a false consciousness
4
Q
What is a media example for Wolf?
A
- cosmopolitan magazine- conform to Beauty standards by heavily editing pictures and promoting beauty products and services
5
Q
What did Whelehan say?
A
- men’s magazines override the message of feminism
- promotes a laddish culture
6
Q
What is a media example for Whelehan?
A
- maxim magazine, over sexualised images of women
7
Q
What did McRobbie say?
A
- magazines have an impact on the identity of the reader
- discourse of western enlightened values present
- western version of femininity promoted as the ideal
8
Q
What is a media example for McRobbie?
A
- Heat magazine, Hollys secret crisis
