Tips for creating successful text ads

Question 1

what are tips for creating great ads

Answer 1

1, Highlight what makes you unique

2. Include prices, promotions, and exclusives
3. Empower customers to take action
4. Include at least one of your keywords
5. Match your ad to your landing page
6. Appeal to customers on mobile
7. Experiment

Question 2

What happens when you edit ad text

Answer 2

1. Your ad goes through the usual approval process whenever you edit your ad text. Approval takes about one business day.
2. Your edited ad’s performance history is set to zero. Editing an ad is the same as creating a new ad and removing the old version.
3. You’ll still be able to see your original ad’s performance history by selecting “All” from the “All but deleted campaigns” drop-down menu above the statistics table.
4. You won’t be able to resume the original version of your ad. You’ll need to create a new ad or edit your ad again if you want your original text.

Question 3

How long a review takes

Answer 3

review most ads within 1 business day. Some reviews may take longer because some ads require more complex review.

Question 4

What each status means

Before review:

Eligible --
Under review -- 
Not yet serving (video ads) --

Answer 4

Eligible – Ad is still being reviewed, but it can show on Google search pages in the meantime.

Under review – Ad is still being reviewed and can’t show until it’s been approved.

Not yet serving (video ads) – A video ad is not yet approved to appear on YouTube but is under review.

Question 5

What each status means

After review - ads can run:

    Approved -- 
    Approved (limited) -- 
    Approved (non-family) --
    Approved (adult) --
    Serving (video ads) --

Answer 5

Approved – Ad complies with our policies, so it’s allowed to show for all audiences.
Approved (limited) – Ad can run, but not in all situations due to policy restrictions such as those around trademark use and gambling ads.
Approved (non-family) – Ad can run, but not in all situations due to restrictions on content that we consider “non-family safe.”
Approved (adult) – Ad can run, but not in all situations due to restrictions on adult content.
Serving (video ads) – A video ad is approved to appear on YouTube.

Question 6

What each status means

After review - ads cannot run:

Disapproved --
Site suspended --
Not serving (video ads) --
With issues (video ads) --

Answer 6

Disapproved – Ad cannot run as it is now because it violates AdWords policy.
Site suspended – Ad cannot run because its website violates AdWords policy.
Not serving (video ads) – All formats (headline, description, video, etc.) of the video ad have been disapproved.
With issues (video ads) – One or more of a video ad’s formats are marked as “Disapproved” or “Approved (limited).”

Question 7

Understanding display URLs and destination URLs

Google can only show up to 35 characters of your display URL or how many characters for WAP

Answer 7

20 characters for WAP

Question 8

Your destination URL can include up to ________ characters

Answer 8

2048 characters

Question 9

For your Display Network campaigns, you can add a destination URL for a particular managed placement, age, gender, topic, interest category, remarketing list, keyword, or ad.

AdWords will use the destination URL from the targeting method that you’ve enabled custom bids for. If you haven’t provided a URL for this targeting method, we’ll use what destination?

Answer 9

the ad’s destination URL.

Example
Managed placement - www.example.com/flowers_tulips.html

Ad - www.example.com/garden_tools.html