Fundamentals 1 Flashcards
What is CPA
Cost Per Acquisition
What is CTR
Click Through Rate
For Keywords its good practice to _______ duplicate keywords. Only ______ad is shown
- Avoid Duplicate
2. One
What happens when keywords are duplicated
- Keywords will be competing
2. Better performance keywords will result in ad shown
On GDN keywords, plurals, misspellings and keyword variations do _________
- Not Matter
2. All Keywords are considered as Broad Match
On the GDN all keywords are considered what type of match
Broad Match
Components used to calculate quality score running placement ads on GDN
Landing Page Quality
The search report cannot be used to determine what type of queries
Search Queries
To diagnose a keyword with Low impressions you can used the speech what
You can use the speech bubble
The placement ad cannot be used to display with what
Particular Query
What is an ad unit
An ad unit is used by adsense. It is a bit of code for website owners to place other companies marketing ads
When is it a good idea to run automatic placements
When you have a good set of keywords
Under what section on adwords interface do you look for ads displayed on the GDN
Display Network > Placement Tab
When targeting a “video” and “game” placement ads where may your ads appear on
Your ads may appear in or around actual video games. Or around videos in or around web-based games
What is the best strategy for placement targeting ads
Using keywords for automatic placements and managed placements.
Is pending review an adwords status
No
How do you ensure adds not to appear on competitor websites
Use the site and category exclusion list, and add the website
What are some examples of domains for the sites and category exclusions
example. com
www. example.com
placement. example.com
www. example.com/stuff
What is it when you are using a contextual targeting strategy
You’re using keywords to be used to place ads next to content that matches of them
Can keyword targeting and placement ads both trigger google ads at the same time
Yes they both can
When using contextual targeting ad words will match keywords and then add a group with a website content at what level.
At the page level
How does the google system analyze contextual targeting for a website
It analyzes content of each web page to determine central them matched to ads using keywords topics, languages, locations, recent browsing history, and other factors
Is contextual targeting on the Display Network
Yes
What is Contextual Targeting
Contextual targeting is the process that matches ads to relevant sites in the display network using keywords or topics
What do phrase match keywords allow for
Phrase match keywords allow for just a single keyword or phrase in a sequence and form that is specific query
What is a strategy when using the broad match as an example “Jacket”
When using a broad match such as an example as “Jacket” its best to use negative keywords
When adding keywords in the display network it will allow ads to be placed on more what
It will allow the ads to be displayed on more relevant sites
When adding keywords for the first time its best to add what type of keyword match types
Broad match, and apply the strategy to use the broad-to-narrow strategy
True or False the display network recognizes matching keywords
False, the display network does not match keywords. The only keywords it gets is from the search network when using placement targeting
What is the best way to calculate gaining profits
The best way to compare gaining profit is to compare the conversion data and the cost for each individual keywords
What does the word testing mean in adwords
The word testing means to gather data, CPC bidding, keywords, ad combinations
What does the word growth mean in adwords
The word growth in adwords means to increase adwords budgets, leave CPC bids, keywords are no longer profitable
What does the word maturity mean in adwords
The word maturity is when costs don’t reach adwords daily budget and your profitable
An MCC is using MDS. This allows to be ________ for these accounts. One _____ order level monthly invoice
- Billed
2. Manager
In order for ads to appear only on the google search and shopping you should exclude what
You should exclude the search partners
Enhanced campaigns allows for what bid and to what device
- Bid Adjustments
2. To desktops, tablets, mobile devices
True or False - Gmail and YouTube are part of the Google search network
False - Its part of the google display network
Initial setup of adwords after billing can start how fast
initial set up can start immediately
How does google rank keyword targeted ads on the search network
Max CPC x Quality Score
How does Google adwords help clients reach consumers ready to make a purchase
It helps target consumers that are actively searching for what you are offering and what they are looking for
What does the word “reach” mean
The word reach means to reach targeted users. Adwords advertisers are able to reach audiences for their business
What are the benefits of GDN
To expand the reach of an advertising company. The GDN allows for customers to find products you offer
Does google measure relevancy same for search results as to adwords ads
No they are two different things people get two different results for organic search as to search results in ads section.
- Organic Search
- Ads section
Yes or No placement ads can be on all websites
No only websites with AdSense program can have placement ads
Can you choose an ad placement and if so where
Yes you can. Only in websites with ad units with adsense
What is achieved when you have a high quality score
You achieve a higher average position
True or False - does default optimized for clicks and allow higher performing ads to appear
True - the default is clicks, and will be optimized for higher performing ads to appear.
How do you see performance metrics by specific hours or by day
Through campaigns > dimension > view
Which tab is for the account snapshot page
The Home
You should organize adwords campaigns by
Organize campaigns by topic, high specific keywords, avoiding duplicate keywords in as groups
How do you improve CTR
Be refining ads and adding negative keywords
How do you raise the position of an ad on results page
Raise you bid improve quality score
What network do placement targeted ads appear on
On the display network
What does CPV mean
Cost Per View
When is it good to increase campaign daily budget
When a campaign is profitable and is close to meeting the daily budget
What does VPC mean
The VPC is Value Per Conversion
What does VPC provide
The amount of expected profit or value you gain from each conversion
What is the best way to see if a campaign is profitable
- Compare cost of campaign against any revenue generated
Depending on position of an ad on search results page what can change
Appearance may change, can have two lines of description of two lines of 35 characters each, or one line with 70 characters long
What is an inherited status
The keyword is not triggering ads because it’s contained in a campaign or ad group that is currently not active.
What are the campaigns statuses and adgroup statuses
- Campaign Paused or AdGroup Paused
- Campaign deleted or Ad group deleted
- Campaign pending
- Campaign ended
- Campaign suspended
What is a manual status
The keyword is not triggering ads because of a setting that you changed.
What are some manual statuses
- Paused
2. Deleted
What are some approval statuses
- Eligible
- Disapproved
- Site suspended
What is the system status
The keyword’s performance is being affected by some other factor.
What is the approval status
The keyword is at a certain stage of the approval process when Google reviews keywords to make sure that they meet our advertising policies.
What are some system statuses
- Low Search Volume
- Rarely shown due to low quality score
- Below first page bid estimate
- Few page matches
Where in the Google Network would you expect to see Keyword-targeted ads?
Search and Display Networks
Placement Target ads can only appear on the?
Display Network Only. (It’s the tab Display Network on both Search Network with Display Select or Display Network Only)
What happens when you use keywords and placements within an ad group?
Ads will be contextually targeted to sites using your chosen keywords
Which of these is not a valid keyword status
- Approved
- Eligible
- Disapproved
- Paused
Approved
