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Google AdWords Fundamentals Exam > Fundamentals 1 > Flashcards

Fundamentals 1 Flashcards

1
Q

What is CPA

A

Cost Per Acquisition

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2
Q

What is CTR

A

Click Through Rate

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3
Q

For Keywords its good practice to _______ duplicate keywords. Only ______ad is shown

A
  1. Avoid Duplicate

2. One

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4
Q

What happens when keywords are duplicated

A
  1. Keywords will be competing

2. Better performance keywords will result in ad shown

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5
Q

On GDN keywords, plurals, misspellings and keyword variations do _________

A
  1. Not Matter

2. All Keywords are considered as Broad Match

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6
Q

On the GDN all keywords are considered what type of match

A

Broad Match

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7
Q

Components used to calculate quality score running placement ads on GDN

A

Landing Page Quality

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8
Q

The search report cannot be used to determine what type of queries

A

Search Queries

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9
Q

To diagnose a keyword with Low impressions you can used the speech what

A

You can use the speech bubble

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10
Q

The placement ad cannot be used to display with what

A

Particular Query

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11
Q

What is an ad unit

A

An ad unit is used by adsense. It is a bit of code for website owners to place other companies marketing ads

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12
Q

When is it a good idea to run automatic placements

A

When you have a good set of keywords

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13
Q

Under what section on adwords interface do you look for ads displayed on the GDN

A

Display Network > Placement Tab

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14
Q

When targeting a “video” and “game” placement ads where may your ads appear on

A

Your ads may appear in or around actual video games. Or around videos in or around web-based games

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15
Q

What is the best strategy for placement targeting ads

A

Using keywords for automatic placements and managed placements.

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16
Q

Is pending review an adwords status

A

No

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17
Q

How do you ensure adds not to appear on competitor websites

A

Use the site and category exclusion list, and add the website

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18
Q

What are some examples of domains for the sites and category exclusions

A

example. com
www. example.com
placement. example.com
www. example.com/stuff

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19
Q

What is it when you are using a contextual targeting strategy

A

You’re using keywords to be used to place ads next to content that matches of them

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20
Q

Can keyword targeting and placement ads both trigger google ads at the same time

A

Yes they both can

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21
Q

When using contextual targeting ad words will match keywords and then add a group with a website content at what level.

A

At the page level

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22
Q

How does the google system analyze contextual targeting for a website

A

It analyzes content of each web page to determine central them matched to ads using keywords topics, languages, locations, recent browsing history, and other factors

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23
Q

Is contextual targeting on the Display Network

A

Yes

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24
Q

What is Contextual Targeting

A

Contextual targeting is the process that matches ads to relevant sites in the display network using keywords or topics

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25
Q

What do phrase match keywords allow for

A

Phrase match keywords allow for just a single keyword or phrase in a sequence and form that is specific query

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26
Q

What is a strategy when using the broad match as an example “Jacket”

A

When using a broad match such as an example as “Jacket” its best to use negative keywords

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27
Q

When adding keywords in the display network it will allow ads to be placed on more what

A

It will allow the ads to be displayed on more relevant sites

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28
Q

When adding keywords for the first time its best to add what type of keyword match types

A

Broad match, and apply the strategy to use the broad-to-narrow strategy

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29
Q

True or False the display network recognizes matching keywords

A

False, the display network does not match keywords. The only keywords it gets is from the search network when using placement targeting

30
Q

What is the best way to calculate gaining profits

A

The best way to compare gaining profit is to compare the conversion data and the cost for each individual keywords

31
Q

What does the word testing mean in adwords

A

The word testing means to gather data, CPC bidding, keywords, ad combinations

32
Q

What does the word growth mean in adwords

A

The word growth in adwords means to increase adwords budgets, leave CPC bids, keywords are no longer profitable

33
Q

What does the word maturity mean in adwords

A

The word maturity is when costs don’t reach adwords daily budget and your profitable

34
Q

An MCC is using MDS. This allows to be ________ for these accounts. One _____ order level monthly invoice

A
  1. Billed

2. Manager

35
Q

In order for ads to appear only on the google search and shopping you should exclude what

A

You should exclude the search partners

36
Q

Enhanced campaigns allows for what bid and to what device

A
  1. Bid Adjustments

2. To desktops, tablets, mobile devices

37
Q

True or False - Gmail and YouTube are part of the Google search network

A

False - Its part of the google display network

38
Q

Initial setup of adwords after billing can start how fast

A

initial set up can start immediately

39
Q

How does google rank keyword targeted ads on the search network

A

Max CPC x Quality Score

40
Q

How does Google adwords help clients reach consumers ready to make a purchase

A

It helps target consumers that are actively searching for what you are offering and what they are looking for

41
Q

What does the word “reach” mean

A

The word reach means to reach targeted users. Adwords advertisers are able to reach audiences for their business

42
Q

What are the benefits of GDN

A

To expand the reach of an advertising company. The GDN allows for customers to find products you offer

43
Q

Does google measure relevancy same for search results as to adwords ads

A

No they are two different things people get two different results for organic search as to search results in ads section.

  1. Organic Search
  2. Ads section
44
Q

Yes or No placement ads can be on all websites

A

No only websites with AdSense program can have placement ads

45
Q

Can you choose an ad placement and if so where

A

Yes you can. Only in websites with ad units with adsense

46
Q

What is achieved when you have a high quality score

A

You achieve a higher average position

47
Q

True or False - does default optimized for clicks and allow higher performing ads to appear

A

True - the default is clicks, and will be optimized for higher performing ads to appear.

48
Q

How do you see performance metrics by specific hours or by day

A

Through campaigns > dimension > view

49
Q

Which tab is for the account snapshot page

A

The Home

50
Q

You should organize adwords campaigns by

A

Organize campaigns by topic, high specific keywords, avoiding duplicate keywords in as groups

51
Q

How do you improve CTR

A

Be refining ads and adding negative keywords

52
Q

How do you raise the position of an ad on results page

A

Raise you bid improve quality score

53
Q

What network do placement targeted ads appear on

A

On the display network

54
Q

What does CPV mean

A

Cost Per View

55
Q

When is it good to increase campaign daily budget

A

When a campaign is profitable and is close to meeting the daily budget

56
Q

What does VPC mean

A

The VPC is Value Per Conversion

57
Q

What does VPC provide

A

The amount of expected profit or value you gain from each conversion

58
Q

What is the best way to see if a campaign is profitable

A
  1. Compare cost of campaign against any revenue generated
59
Q

Depending on position of an ad on search results page what can change

A

Appearance may change, can have two lines of description of two lines of 35 characters each, or one line with 70 characters long

60
Q

What is an inherited status

A

The keyword is not triggering ads because it’s contained in a campaign or ad group that is currently not active.

61
Q

What are the campaigns statuses and adgroup statuses

A
  1. Campaign Paused or AdGroup Paused
  2. Campaign deleted or Ad group deleted
  3. Campaign pending
  4. Campaign ended
  5. Campaign suspended
62
Q

What is a manual status

A

The keyword is not triggering ads because of a setting that you changed.

63
Q

What are some manual statuses

A
  1. Paused

2. Deleted

64
Q

What are some approval statuses

A
  1. Eligible
  2. Disapproved
  3. Site suspended
65
Q

What is the system status

A

The keyword’s performance is being affected by some other factor.

66
Q

What is the approval status

A

The keyword is at a certain stage of the approval process when Google reviews keywords to make sure that they meet our advertising policies.

67
Q

What are some system statuses

A
  1. Low Search Volume
  2. Rarely shown due to low quality score
  3. Below first page bid estimate
  4. Few page matches
68
Q

Where in the Google Network would you expect to see Keyword-targeted ads?

A

Search and Display Networks

69
Q

Placement Target ads can only appear on the?

A

Display Network Only. (It’s the tab Display Network on both Search Network with Display Select or Display Network Only)

70
Q

What happens when you use keywords and placements within an ad group?

A

Ads will be contextually targeted to sites using your chosen keywords

71
Q

Which of these is not a valid keyword status

  1. Approved
  2. Eligible
  3. Disapproved
  4. Paused
A

Approved

Google AdWords Fundamentals Exam (33 decks)

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