Tingrack based on your advertising goals

Question 1

Campaigns that are focused on increasing traffic might be created by an organization that wants to promote a new

Answer 1

fundraising drive, or a business that would like to increase sales of a new product

Question 2

If you want to use AdWords to increase traffic to your site, try to focus on increasing your

Answer 2

clicks and clickthrough rate (CTR)., Maintain a good keyword list, Review your search terms

Question 3

Increased sales of other types of conversions

Campaigns that are focused on increasing sales and conversions might be created by a company that wants to sell a lot of a particular

Answer 3

product, or a non-profit organization that wants to encourage visitors to sign a petition for an important cause.

Question 4

Campaigns that are focused on increasing traffic might be created by an organization that wants to promote a new

Answer 4

fundraising drive, or a business that would like to increase sales of a new product.

Question 5

If you want to use AdWords to increase conversions on your site, try to focus on increasing your

Answer 5

Increase conversions

Choose relevant destination URLs

Question 6

Campaigns that are focused on brand awareness might be created by an organization that wants to promote a new

Answer 6

Focus on: impressions, customer engagement, reach and frequency.

1. Increase impressions
2. Drive customer engagement

Question 7

If you want to increase ROI what should you focus on

Answer 7

Focus on: conversions - To improve your ROI, you first need to start measuring conversions. Once you’ve accomplished that, you can evaluate your ROI to make sure that the dollars you spend on advertising are turning into profits for your business.

Question 8

What are the available segements

Answer 8

click type
conversions
device
experiments
keyword / placement
network
network (with search partners)
\+1 annotactions
search term match types
special category
time
Top vs Other

Question 9

What does the Top vs Other segment show

Answer 9

Google search: Top – Your ad ran above the organic Google search results.
Google search: Other – Any AdWords text ads that don’t appear directly above Google search results are categorized as “Google search: Other.”
Search partners: Top – Your ad ran above the partner’s organic search results on a search partners’ page.
Search partners: Other – Ads that don’t appear directly above partner search results are categorized as “Other.”
Google Display Network – Your ad ran on the Google Display Network.

Question 10

What does the time segment show

Answer 10

Day of the week (Monday, Tuesday, Wednesday…)
Day (Wed., December 21, 2011 for example)
Week
Month
Quarter
Year
Hour of day

Question 11

What does the network segment do?

Answer 11

Use this segment to compare Google search and Google Display Network performance. This is frequently used to compare individual ads on the Ads tab.

Question 12

What does the Experiments segment do?

Answer 12

If you’re running a Campaign Experiment, you can segment your data by experiment or control groups, or both, on the Keywords, Ads, or Ad group tabs. You’ll also have aggregate “control” and “experiment” data on your Campaigns tab.

Question 13

Customize your performance data

How to view or hide deleted items

Answer 13

You can either include or hide deleted campaigns, ad groups, ads, keywords, and networks in your statistics tables. The first menu on the toolbar above the table lets you control the display of deleted items.

1. All but deleted - Hide deleted items
2. All - Show deleted items
3. All Enabled shows everything