The Google Network Flashcards
This bundle of sites we call the Google Network is divided into groups to give you more control over where you’d like your ad to appear:
- Search Network:
2. Display Network:
The Search Network consists of
- Google Search, Google Shopping, Google Maps, Google Images, and Google Groups.
- Search sites that partner with Google (search partners), such as AOL
The Display Network consists of
Google sites (like YouTube, Blogger, and Gmail) and thousands of partnering websites across the Internet
Sites on the Search Network show mostly text ads, but ads in other formats may also appear such as
Product Listing Ads, labeled as “Sponsored”, can show on Google search partner websites that display and link to products for sale.
When showing ads on the Display Network, you can reach a wide range of customers with
with broad interests, choose which sites or pages to appear on, and engage users with appealing ad formats.
With the google display network you can reach
- Reach new customers
- Select where your ads appear:
- Engage users with appealing ad formats
From millions of websites, news pages, and blogs to Google websites including Gmail and YouTube, the Display Network can help you show your message to more customers.
The Display Network reaches
reaches 90% of Internet users worldwide and includes more than 2 million publisher sites like nytimes.com and weather.com (Source: Comscore 2013).
Matching your ad to sites in the Display Network
Finding the right audience across millions of websites can be difficult. The Google Display Network lets you put your message in front of potential customers at the right place and at the right time in several ways.
What are the three ways
- Reach users by keywords and topics: Using contextual targeting,
- Choose specific sites or pages:
- Find users who are already interested in what you have to offer:
Matching your ad to sites in the Display Network
Reach users by keywords and topics: Using contextual targeting, AdWords finds the
the best places for your ad across the Google Display Network, based on your keywords. This can help you show your ad to an audience that’s interested in your business and more likely to take action.
Matching your ad to sites in the Display Network
Choose specific sites or pages: Put your message on the websites you think are the best match for your business using placement targeting. By adding managed placements, you can show your ad on
specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select. You can even block your ads from sites you don’t think are relevant.
Matching your ad to sites in the Display Network
Find users who are already interested in what you have to offer: Show your ads on Display Network websites to specific groups of people. You can reach people who visited your site before by creating a
before by creating a remarketing campaign, or customers interested in specific categories, by adding interest categories. Then, you can show them highly relevant messages as they browse other sites on the Google Display Network.
About two specific types of sites on the Display Network:
What are the two specific types of sites on display network
- Parked Domains
2. Error Pages
About two specific types of sites on the Display Network:
Parked Domains
A parked domain site is an undeveloped webpage that belongs to a domain name registrar or domain name holder. Our AdSense for Domains program places AdWords ads on parked domain sites that are part of the
part of the Google Display Network.
About two specific types of sites on the Display Network:
Error Pages
Our AdSense for errors program shows AdWords ads when people enter an unregistered URL or a
unregistered URL or a search term in their browser’s address bar rather than in a search engine such as Google. Previously, these searches would result in error pages (for example, a “404 error” page), which would leave the person with no other option but to do another search.
Measuring effectiveness of ads on the Display Network
To make sure you’re achieving your business goals with the Display Network, you can also review what detailed reports.
- Reports: See exactly on what webpages your ad ran, which ads deliver the most clicks, and which sites give you the most sales for the lowest cost.
- Value: - If our data shows that a click from a Google Network page is less likely to turn into actionable business results – such as online sales, registrations, phone calls, or newsletter signups – we may automatically reduce the bid
