AW - Ad Rank

Question 1

Ad position is determined by your

Answer 1

Ad Rank in the auction.

Question 2

Your Ad Rank is a score that’s based on your

Answer 2

bid and your Quality Score

Question 3

Your Quality Score is a measurement of how relevant and useful your keyword, ad text, and landing page are to

Answer 3

what a user is searching for

Question 4

To improve your ad position, you can increase your

Answer 4

bid, or you can focus on improving your Quality Score.

Question 5

Quality Score is an estimate of how relevant your

Answer 5

ads, keywords, and landing page are to a person seeing your ad.

Question 6

Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone

Answer 6

looking at your ad

Question 7

How Quality Score affects you

Answer 7

Ad auction eligibility:
Your keyword’s actual cost-per-click (CPC):
Your keyword’s first page bid estimate:
Your keyword’s top of page bid estimate:
Ad position:
Eligibility for ad extensions and other ad formats: - Some ad formats require a minimum Quality Score to show. In addition, your Ad Rank determines whether or not your ad is eligible to be displayed with ad extensions and other ad formats, such as sitelinks.

Question 8

How to Improve you ad quality

Answer 8

1. Create very specific ad groups
2. Choose your keywords carefully
3. Include keywords in your ad text
4. Create simple, enticing ads
5. Use a strong call-to-action
6. Test out multiple ads - by rotating ads
7. Regularly review your campaign performance