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Google AdWords Fundamentals Exam > Ad Formats > Flashcards

Ad Formats Flashcards

1
Q

How many double width characters can be used in the title line of an ad

A

12 can be used. Text ads and google ad words must meet the following length requirements. Double width languages are languages that use double width characters like chinese, japanese, and korean

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2
Q

What is the max length for headline in an ad

A

Max length is 25. For double characters it is 12

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3
Q

What is the max length for descriptions and display URLs

A

The max length is 35 characters or 17 double width

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4
Q

What does the adwords discounter do

A

The adwords discounter automatically adjusts your actual CPC so you only pay one cent more than the minimum amount required to keep your ad position

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5
Q

What can you do to increase the quality score of low performing keywords

A

Add the keyword to the text in an Ad. This will increase quality score

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6
Q

True or False - If you add the keyword to a specific campaign ad, this will improve your quality score

A

True - Your quality score will improve if you added a keyword onto the ad

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7
Q

By adding a keywords to the ad text does this improve quality score

A

Yes it will improve your keyword quality score

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8
Q

What are three formats for video ads

A
  1. In-stream video ads
  2. Click-to-Play ads
  3. YouTube True-View video ads
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9
Q

What is In-Stream video ads, and where do they display

A

Ensure video ads allow you to insert your ad into the beginning or middle of other video content

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10
Q

What is Click-to-Play video ads

A

When a site first loads, the viewer sees a static opening image which has to be clicked before the ad starts playing

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11
Q

What is True-View in display ad

A

This format includes the following legacy formats: YouTube Promoted Videos overlay, promoted videos suggestions and related videos, in-search ads, and the Google Click-to-Play format.

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12
Q

What are the four True-View ads

A
  1. In-Stream ads
  2. In-Slate ads
  3. In-Search ads
  4. In-Display ads
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13
Q

In-Stream ads allow for what

A

Allow for viewers to skip the pre-roll ads after five seconds on YouTube

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14
Q

In-Slate ads allow viewers to what

A

Allow for several sponsors ads or opt for a commercial breaks during video

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15
Q

What are In-Search ads

A

In-Search ads appear in the YouTube search results when the viewer search is related to the ads keywords

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16
Q

What are In-Display ads

A

In-Display ads are in the YouTube overlay. These dispaly ads appear in the video suggestion, related videos section and in the Google Click to Play format

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17
Q

In-Stream ads are shown before a YouTube video. What is this called

A

A Pre-Roll ad

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18
Q

In-Slate ads are shown during

A

Shown during a commercial break and allow viewers to see videos

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19
Q

In-Search ads are shown where

A

Are shown at the top of search results of YouTube

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20
Q

In-Display ads are shown where

A

Appear at the Top Right or in the Related Section of a video

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21
Q

Which bidding option is appropriate for an advertising using adwords for video to run True-View ads

A

CPV Bidding (Cost Per View)

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22
Q

When determining an keyword quality score, is a keyword is calculated on the search query or on the keyword received clicks?

A

Quality score is calculated every time the keyword matches immediately on the Search Query and not click.

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23
Q

Adwords image ads give advertisers the power of pictures and can appear next to what?

A

Appear next to related content on a webpage

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24
Q

Is Display Select and Display Network the same thing

A

No they are not the same. Display Select is limited, and display network has more features for images, and has advanced mobile options

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25
Q

Are text ads on a smart phone the same as for a WAP mobile phone

A

No they are not the same. Smart phone ads are different from WAP phone ads.

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26
Q

WAP Phones can only have what type of ads

A

WAP mobile text ads, WAP mobile image ads

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27
Q

Mobile devices such as smart phones or tablets can have what type of ads

A
  1. Text ads
  2. Images ads,
  3. App Promotions ads
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28
Q

How many lines of text does a WAP mobile ad have

A

It has 3 lines of text to add

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29
Q

How many characters of text can a WAP mobile ad have

A

You can have as many as 12-18 characters per line

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30
Q

Can location extensions be targeted at search and display sites

A

Yes

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31
Q

Can location extensions work with keyword targeted campaigns

A

Yes

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32
Q

If part of your ad text contains the same wording as a user search term, the word will appear as bold text within your ad. Is this True or False

A

True, the keywords in the search query will highlight an advertisers ad keywords matching those on the search query.

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33
Q

What are expanded text ads

A

Expanded text ads are ads that take up more of an ad unit. Example if there is an ad unit that displays two ads, an expanded ad will take up the whole ad with just one complete ad.

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34
Q

Expanded text ads are applied to what type of ads

A

Expanded text ads apply to placement targeted text ads, and keyword targeted text ads

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35
Q

How does Google adwords allot space for an expanded text ad on the display network

A

The adwords system determines that its price, relevance, and other competitive conditions make it a good candidate to be an expanded text ad.

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36
Q

What are some of the supported size formats for image ads

A
  1. Square
  2. Small Square
  3. Banner
  4. Leaderboard
  5. In-line rectangle
  6. Large rectangle
  7. Skyscraper,
  8. Wide Skyscraper
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37
Q

Image ads are available for campaigns that use what

A

Keyword and or placement targeting

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38
Q

Google Copyright policy applies to what

A

Copyright policy applies to ads and website content

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39
Q

Google will start an investigation into copyright infringement when

A

The appropriate documentation has been completed and received by google.

40
Q

What kind of image ads does google not allow

A
  1. Strobing and flashing image ads
  2. Mimicking site content
  3. News Articles
  4. Text ads
41
Q

Does an image have to be relevant and of quality

A

Yes

42
Q

Google ads will be disapproved if the ad text includes wrong what?

A

Wrong verb tense

43
Q

What are some of the following incorrect grammar and misspellings for google ad words

A

Incorrect usage of words, incorrect verb tense or subject verb agreement, misspellings

44
Q

In an ad if you use “Get a good Knights sleep” is the word “Knight” okay with google ad words

A

Yes, the word “knight” is okay because it is a pun to “night” and is not misspelled.

45
Q

Are misspellings allowed in google adwords

A

No

46
Q

Any specials discounts or prices mentioned in an ad text must be clear and actually be supported within how many clicks of the landing page

A

Withing 1 to 2 clicks of the landing page

47
Q

In order to have a competitive ad, the ad claim must be what

A
  1. Up to date
  2. Match website content
  3. Factually accurate
48
Q

What are some examples of advertisers claims that you can use on adwords

A
  1. Competitive claims
  2. Superlative claims
  3. Offers
  4. Discounts
  5. Pricing
49
Q

What is an example of a superlative claim

A

“Best on the web”

50
Q

Can you use a superlative claim like “best on the web”

A

Yes, but it has to be backed by a third-party

51
Q

How many characters can you have in a description field for an ad

A

35 characters per line totaling a 70 one line description

52
Q

When writing an ad certain characters and double byte characters will ______________ the number of characters permitted per line

A

Will “Reduced”

53
Q

What are the components of a text ad

A
  1. Headline
  2. Display URL
  3. Description

The description can be one or two lines

54
Q

What are some examples of adwords rich media display ads

A
  1. Video ads
  2. Flash ads
  3. Ads with Combination of Text and Animation
55
Q

What are some of the mobile markup languages that are accepted by google for mobile image ads

A
  1. WML
  2. XHTML
  3. CHTML
  4. PDA Compliant HTML
56
Q

Does google allow flash mobile ads

A

No, not for mobile

57
Q

Which of the following formats can be used for formatting animated image ads

A

GIF Files

58
Q

What are two ways you can monitor your quality score on the adwords interface

A
  1. Have the quality score column

2. Use the keyword speech bubble, also called “Keyword Diagnosis”

59
Q

Does historic CTR affect Quality Score

A

Yes, historic CTR does matter with quality score

60
Q

How can you improve quality score

A
  1. Past CTR
  2. Display URL History
  3. Quality of Landing Page
  4. Keyword Ad Relevance
  5. Keyword Search Relevance
  6. Geographic Performance
  7. Ads Performance on Site
  8. Targeted Devices
  9. Account History
61
Q

Your Quality Score does not influence what?

A

The default Max CPC

62
Q

What does Quality Score affect?

A

Actual CPC first page bid estimates, and the cost of the keyword in the ad auction.

63
Q

How many characters can a mobile ad description have

A

12 to 18 characters per line

64
Q

In the Search Network can you have rich media?

A

No because Rich Media can only be displayed on the Display Network

65
Q

What rich media not accepted by Adwords

A

Silverlight animated ads

66
Q

What is the max size in KB of an image ad

A

150 kb

67
Q

What are the susceptible format for a google adwords image ads

A

GIF, JPG, JPEG, PNG, SWF

68
Q

Are there any medium-size image formats?

A

No there are no medium-sized image formats. The only image size formats are:

  1. Small
  2. Large
  3. Skyscraper
  4. Square
69
Q

What is a good strategy for image placement targeted campaigns

A

To use a vareity of ad formats to increase the likelihood that the ads will appear on placements for accepting these formats

70
Q

Which of the following options are components of the first page bid estimate

A
  1. The current advertiser competition

2. Quality Score

71
Q

What happens when an advertiser creates an enhanced campaign with some site links? How does the sitelink review process work

A

The sitelinks will be review individually so that any resultant disapproval’s on any of the sitelinks will not affect all of the site links created.

72
Q

What is sitelink gradual approval?

A

When a sitelink is gradually approved by adwords will sitelinks be on ads. Some may be disapproved, however the approved will remain will be able to be applied on the ad. More than one sitelink is requried to show sitelinks on ads

73
Q

Name all of the extension on google adwords

A
  1. App extensions
  2. Call extensions
  3. Consumer rating annotations
  4. Location extensions
  5. Previous visit annotations
  6. Review extension
  7. Seller rating annotation
  8. Sitelink extension
  9. Social annotations
74
Q

What is the review extension like?

A

It is like testimonials

75
Q

What is consumer rating annotations

A

It’s where you can show off for customers appreciate with high quality survey data

76
Q

The App extension can used on what devices

A

Only mobile and tablet

77
Q

An advertiser who wants to show his ads featuring a public endorsement from his customers can use what?

A

They can use the Social Annotation

78
Q

Are you charged when a person clicks +1 on your social extension

A

No, you are not charged. You will only be charged when a person clicks on your text ad only

79
Q

What is the requirement before social annotations are eligible to show with your ads

A

You must link the Google +Plus page to your website

80
Q

What are enhanced campaigns

A

Enchanced campaigns let you easily manage complex targeting in an ad for different platforms like:

  1. Computers, Mobile, Tablet
  2. Locations
  3. Ad scheduling
81
Q

By default you’re different types of ads will eligible to appear on all devices such as?

A
  1. Desktop
  2. Laptop
  3. Computers
  4. Tablets
  5. Mobile Phones
82
Q

Are enhanced campaigns default on all campaigns

A

Yes, but in order to control it you must set the “All Features” in settings to do bid adjustments

83
Q

Does the domain and display URL for +Plus one annotations have to match?

A

Yes, they do have to match in order to have the Plus +1 annotation on enhanced campaigns

84
Q

Does Google Plus page have to feature recent posts and reach a certain minimum number of followers before a Plus+1 annotation on enhanced campaigns

A

Yes, Your Google+ page needs to have recent, high-quality posts and a significant number of followers. For most businesses, this means about 100 followers.

85
Q

Does the Google +1 page and website have to be linked in order for the +1 annotations for an enhanced campaign

A

Yes, the Google +1 page and website must be linked

86
Q

In order to have a +1 annotation on enhanced campaigns does your google +1 page have to have a minimum of 50 followers within 30 days

A

No it does not.

87
Q

How do you review reports related to ads with the +1 button

A

Ad extensions > segment > +1 annotation

88
Q

In order for your sitelinks to appear, how many approved sitelinks must you need

A

You need more than two or more for sitelinks to appear with your ad.

89
Q

In order for ad extensions to show up on your account, what needs to be changed

A

The campaign has to have “All Features” enabled and not on standard.

90
Q

What is the carrier targeting feature within Devices?

A

Allows advertisers to choose which mobile service provider users will see mobile ads

91
Q

What location extensions do

A
  1. Location extensions show your business address, phone number, and a map marker with your ad text.
  2. On mobile, they include a link with directions to your business.
  3. Clicks on ads with location extensions cost a standard cost-per-click.
92
Q

Location extensions can show your business information in various formats such as?

A
  1. Google Search Network
  2. Google Search Network Partner Sites
  3. Google Maps
  4. Mobile devices
93
Q

Can location extensions work with placement targeted ads?

A

No

94
Q

Can location extensions work with keyword targeted ads?

A

Yes

95
Q

Image ads are available for campaigns that use:

A

keyword and/or placement targeting

96
Q

Your Quality Score does NOT influence which of these

  1. Actual CPC
  2. First page bid estimates
  3. The default Max CPC
  4. Cost of keyword in the ad auction
A

The default Max CPC

97
Q

What are the factors in which Quality Score is used in several different ways and can affect the following things in your account:

A
  1. Ad auction eligibility:
  2. Your keyword’s actual cost-per-click (CPC):
  3. Your keyword’s first page bid estimate:
  4. Your keyword’s top of page bid estimate:
  5. Ad position:
  6. Eligibility for ad extensions and other ad formats

Google AdWords Fundamentals Exam (33 decks)

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