OE

Question 1

Which Video Ad format is preferred while using cost-per-view (CPV) bidding?

Answer 1

TrueView video format

Question 2

What do you understand by the word “reach” in context of Google AdWords?

Answer 2

AdWords advertisers are able to reach the right audiences who are actively searching for what an advertiser is offering (like products, services or information).

Question 3

On which page you can change your alert settings ?

Answer 3

Notification Preferences

Question 4

While optimizing your campaign, which tool will help you get ideas for negative keywords and placements exclusions?

Answer 4

Placement Performance Report.

Question 5

What is AdWords Discounter?

Answer 5

A feature that monitors and automatically reduces your actual cost-per-click so that you pay the lowest price possible for the ad’s position on the page.

Question 6

Google shows your ad based on location of a user and which factors are used to precisely target a particular user using Google or Google partner sites on Desktop Computer or Laptop?

Internet Protocol (IP) address
Google Domain
Location of Interest
All of these

Answer 6

All of these

Internet Protocol (IP) address
Google Domain
Location of Interest

Question 7

Is there a standard campaign for Display Network

Answer 7

No, There is no Standard campaign type in Display Network Only campaigns

Question 8

How many locations you can target in a campaign ?

Answer 8

any number of locations by making combination countries, territories, regions, cities.

However, only 1000 at a time.

Question 9

Which of these changes can be done at Account level?

Answer 9

timezone and currency

Question 10

garments shop and I promote it in my city as well as some parts near by then what type of location targeting I should use?

1. Country/territory targeting
2. Region/City Specific
3. Exclude Location Targeting
4. Custom Location Targeting

Answer 10

4. Custom Location Targeting

Question 11

How is Ad Rank calculated on Search Network?

Answer 11

Bid * Quality Score

Question 12

Based on which important factor does recommended daily budget calculated for a search campaign in Google?

Answer 12

Impressions

Question 13

What is eCPM ?

Answer 13

Effective Cost Per Thousand Impressions

Question 14

When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?

Answer 14

These can not be edited once the account is set up.

Question 15

Which settings are specified at the Account level in AdWords?

Answer 15

Email address, password, and billing information.

Question 16

What happens to the rest of your Google products if you change your password for AdWords?

Answer 16

The new password will be required to log in to all other Google products.