Exam Notes 1 Flashcards
__ is not considered when determining your Quality Score for Google and the Search Network.
CPC
Why may you want to set a CPC bid limit when using automatic bidding to maximize clicks?
To make sure that the AdWords system does not use the keyword or ad group maximum CPC
An advertiser has decided to use modified broad match type for selected keywords in his account. This means that the ad will appear
in response to a user’s search term when the term includes specific words in the keyword phrase containing a modifier(s)
An online retail company located in the U.S.A delivers its products all over the world. Which targeting option is the most appropriate if the company wants to target Spanish-speaking customers? Pick the right one
- Language and Regional targeting
- Language targeting
Language targeting
- in this instance you only want to target Spanish speaking users
When writing a Google ad, the destination URL allows space for ___.
2048 characters
Which of the following is not an effective method of account optimization?
- checking relevency to landing page
- editing delivery times
- editing daily budget
- editing your text
Editing your daily budget
CPC and CPM ads compete with each other in the same Display Network. The auction is based on what
ad rank
Can you set specific unique bids for specific placements
Yes you can.
You can select your own hand picked placements and set the specific unique bids. (bid management)
Does the MCC have a dashboard that provides summaries of statistics for all clients
Yes the MCC does provide summaries of statistics of all clients
Placement targeted ads appear only on
Display Network
Factors such as text, language, link structure, and page structure are taken into consideration by the Adwords system during which process?
Deciding whether or not an ad is relevant enough to show in the Display Network
An advertiser who is using standard delivery for ads notices that by 3:00 pm the daily budget for a campaign has already reached its limit. Why might this have happened?
The campaign accrued clicks more quickly than the AdWords system anticipated
If the timezone was incorrect would it affect all campaigns or one campaigns
one campaigns
What are some are examples that is not allowed in ad text:
1 .Exclamation mark in the ad’s headline
- Repeated punctuation or symbols
- Symbols, numbers, and letters that don’t adhere to their true meaning or purpose
- Non-standard use of superscripts
- Non-standard symbols or characters
- Bullet points
- Ellipses
The following use of capitalization is not allowed in ad text
Excessive capitalization, such as words or phrases in all capitals
Intercapitalization within words
The following use of incorrect grammar and spelling is not allowed in ad text:
Incorrect usage of words
Incorrect verb tense or subject-verb agreement
Misspellings
The following use of repetition is not allowed in ad text:
Gimmicky repetition of words or phrases
The following use of non-standard or inappropriate spacing within and between words and/or punctuation is not allowed in ad text:
Extra spaces between letters within a word
Missing or excessive spaces between words or punctuation
Extra or missing spaces around standard punctuation, mathematical symbols, currency, and abbreviated units of measurement
Can IP address exclusion be edited at the campaign level?
Yes
For video campaigns can you set both Keyword / or Placement targeting?
Yes you can set either one or both
Can Ad scheduling can be set to the time zones of the countries you have targeted in your campaigns
No you cannot.
Once your display campaign is active, it is important to review its performance on a
regular basis
For Display Campaigns its good practice to to wait
2-3 weeks after creating your campaign before reviewing campaign performance too thoroughly. This will give you a larger set of data to work with, allowing you to make more informative decisions.
Reasons video ads can be disapproved
- Video ad length - Your video ad is too long.
- Poor image/video quality - Your video ad contains unclear, blurry or unrecognisable images or videos.
- Irrelevant image/video - Your video ad contains content that isn’t relevant to your site.
- Inappropriate language - Your video ad contains inappropriate language.
- Trademarked terms - Your video ad contains a trademarked term with no authorization
- Unacceptable image/video content - Your ad contains content that’s not considered family safe.
CPC or CPM bid are set at what level
AdGroup Level
Is this acceptable under adwords editorial policy
Cool shoes.Buy Now or Cool Shoes. Buy Now!
The word Cool shoes.Buy Now should have spacing
What does the Google Discounter do
calculates how much you pay for ad placements on Google
What is a tool in your account that helps identify why your ad might not be appearing.
Ad Preview and Diagnosis tool
