Ad Formats

Question 1

Create a video ad with the Ad gallery

Best practices for building a video campaign with ad gallery

As with our other ad formats, you can choose to bid on a CPC or

Answer 1

on a CPC or CPM basis for your video ads by creating either a keyword-targeted campaign (to use CPC bidding) or a placement-targeted campaign (to use CPC or CPM bidding).

Question 2

Create a video ad with the Ad gallery

Best practices for building a video campaign with ad gallery

If you create a Promoted Videos ad, this ad will use

Answer 2

CPV bidding.

Question 3

In-stream video ads allow you to insert your ad into the beginning

Answer 3

beginning or middle of other video content.

Question 4

Click-to-Play video ads

When a site first loads, the viewer sees a static opening image which has to be

Answer 4

to be clicked before the ad starts playing.

Question 5

Trueview video ads come in how many formats?

Answer 5

Four

Question 6

The “Status” column from the Ads tab displays information about the current state of your ad at the time you sign in. Whate are the different types of ad statuses:

Answer 6

1. Paused
2. Pending
3. Ended
4. Deleted
5. Under review
6. Eligible
7. Approved
8. Approved (non-family)
9. Approved (adult)
10. Approved (limited)
11. Disapproved
12. Site suspended