OE 6 Quality Score Flashcards
Q: What is the formula for ad rank on the Search Network?
A: Maximum Cost Per Click X Quality Score.
Q: What are some recommendations for increasing Quality Score for a keyword?
A: Edit the ad associated with that keyword and direct users to a landing page that is very relevant.
Q: What happens when the Quality Score of a keyword is increased?
A: The ad may earn a higher average position.
Q: When are Quality Score and Ad Rank calculated?
A: Every time someone conducts a search where your ad is eligible to appear.
Q: What does a higher Quality Score typically lead to?
A: Lower costs and higher ad positions.
Q: How often is Quality Score evaluated?
A: Each time someone does a search that triggers your ad.
Q: What is used to determine Quality Score on the Display Network?
A: The quality of the landing page.
