OE 4 Video, Campaign, CTR, Conv. Display Flashcards
What does a “Pending” Campaign in AdWords signify?
It is Inactive, but scheduled to begin at a date/time in the future.
With a new campaign, what effect can the AdWords average daily budget have on achieving positive ROI?
It can keep costs and exposure limited until profitability is achieved.
You have a new product line and want to allocate additional budge to promoting it. What’s the best way to do this?
Create a campaign with a separate daily budget to promote just the new product line.
What can the Opportunities tab be used to do?
Find keyword, bid, and budget ideas to improve campaign performance.
Why is it important to monitor ad campaign performance?
A: In order to determine if campaigns meet business marketing and conversion goals.
Q: What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?
A: Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.
Q: With an ad serving option set to Optimize, how will AdWords handle multiple variations of text ads in the same Ad Group?
A: AdWords will try to show the best performing ad more often than lower performing ads.
Q: If you have a keyword with a low CTR, what can you expect?
A: A lower Quality Score on the Search Network.
Q: Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit?
A: A lower CPA may be accompanied by lower sales volume, reducing overall profit.
Q: What can you expect if you raise your bids?
A: More conversions and a higher CPA, in general.
Q: What can you expect if you lower your bids?
A: Fewer conversions and a lower CPA, in general.
Q: What effect does using managed placements have on your campaign?
A: Your ads will show on webpages, videos, games, RSS feeds, mobile sites, and apps that you have specifically selected.
Q: What does Smart Pricing mean?
A: Google may automatically reduce your CPC bids on pages on the Display Network that are less likely to turn into an actionable business result.
Q: What is the effect of including both keywords and placements in an Ad Group on the Display Network?
A: Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.
Q: How does adding placements to an Ad Group affect its Quality Score for the Search Network?
A: Placements are used on the Display Network, so they do not affect Quality Score on the Search Network.
