Measurement and Optimization

Question 1

Three primary elements of quality to keep in mind when optimizing your landing page

Answer 1

1. Relevant and original content
2. Transparency
3. Navigability

Question 2

To optimize ROI what is good to focus on?

Answer 2

High quality score

Question 3

What tracking do you need in order to find which keywords within your campaign bring the most profitability?

Answer 3

Conversion Tracking

Question 4

When setting up conversion tracking, which of the following is NOT a good practice for the tracking policy

Answer 4

Place a tracking disclosure in an obscure place on the site

Question 5

What are three important metrics that show whether your branding campaign is successful

Answer 5

1. Impressions
2. Customer Engagement
3. Reach and Frequency

Question 6

To be notified when you sell a certain amount of products and track its conversion status you can what?

Answer 6

Create an automated rule for conversion and apply it to “All enabled campaigns”

Question 7

What is View-Through-Conversion

Answer 7

When a customer “sees an image” or rich media, then later completes a conversion on your site. This is different from a Click-Through-Conversion because for that the image would have to be clicked.

Question 8

Can the Keyword planner estimate the average position that the keyword can achieve

Answer 8

No it cannot.

Question 9

To increase traffic to a website you can focus on what type of increase

Answer 9

Increased CTR

Question 10

If you have a exact match keyword [care advice for rare wood dining] what is the best landing page. Home, FAQ, Shopping Cart, About Us

Answer 10

It would be FAQ. Focus on the Keyword that you have implement and what should be the landing page.

Question 11

Is including keywords in the ad text a sensible optimization strategy for ad text

Answer 11

Yes it is good for optimization

Question 12

Rather than using ROI, an alternative to estimating values for your leads and page views is to use a _____.

Answer 12

CPA Measurement.

Question 13

Is ROAS an alternative to estimating values for leads and page views? If not what is to good to use _____.

Answer 13

No, CPA is best for estimating for leads and page views

Question 14

What is the difference between conversions ‘All’ and conversions ‘Unique’?

Answer 14

‘All’ counts all conversions within your chosen ‘conversion window’ following an AdWords click, ‘Unique’ only counts a maximum of one conversion within your chosen ‘conversion window’ following an AdWords click

Question 15

When installing conversion tracking code, you should make sure that the code is completely within the what tags? of your web page.

Answer 15

Body Tags.

Question 16

Does a conversion tracking code have to be inserted on every static part of page

Answer 16

No, only on the conversion page

Question 17

Conversions are not showing in the AdWords interface for a campaign for a web site that uses PHP dynamic pages. What is a likely explanation?

Answer 17

The conversion code was not inserted on a static part of the conversion page

Question 18

How is Conversion Rate Calculated

Answer 18

Conversion / Number of Ad Clicks

Question 19

When optimizing keyword bids, an advertiser should generally test and measure the_______ .

Answer 19

cost-effectiveness of different bids

Question 20

If you find that a max CPC of $10 for a certain keyword makes you a profit, and a max CPC of $20 sells a lot more of your product but makes you a slight loss, then you might want to try what price next?

Answer 20

$15 dollars should be tested next

Question 21

What is best for estimating leads and page views?

Answer 21

CPA