Location and Language

Question 1

Exclude ads from geographic locations

Who might benefit from excluding areas within targeted locations:

Answer 1

A business that doesn’t ship to or provide services in a city or region within a larger area.
A business that offers a special promotion that isn’t eligible in a few regions of a targeted area.

Question 2

Exclude IP addresses

Getting unwanted clicks that are costing you? You can take your ads off certain neighborhoods of the Internet map, so to speak, by excluding computer or network IP addresses from the

Answer 2

Settings tab.

Question 3

Why exclude by IP address

Here are some reasons you’d want to exclude by IP address:

Answer 3

Take advantage of the advanced exclusion controls that AdWords provides.
Exclude your competitors’ IP addresses.
Limit unwanted impressions and clicks from your company’s network.

Question 4

To exclude IP addresses, you’ll need to use one of the following campaign types:

Answer 4

“Search Network with Display Select - All features”
“Search & Display Networks - All features”
“Search Network only – All features”
“Display Network only – All features”
“Display Network only – Remarketing”

Question 5

Understanding ad reach

Reach is an estimate of the number of users within a selected

Answer 5

selected location target, based on unique cookies.

Question 6

Understanding ad reach

With reach, you can estimate how many customers can see your ads in Michigan or Montana, or compare the number of people who

Answer 6

see your ad in Detroit and Ann Arbor

Question 7

When you search for or select a location to target in AdWords, you’ll find the location’s estimated reach in the

Answer 7

the Reach column

Question 8

How reach numbers are estimated

Reach in AdWords is based on an estimate of the number of users seen on Google properties within the specified geographic area. Therefore, you may find that reach numbers in AdWords may differ significantly from

Answer 8

census population data or other sources due to a range of factors, including:

1. Number of devices
2. Number of web browsers
3. Number of temporary visitors
4. Length of time each person spends on a website.
5. Cookies
6. Search partner or Google Display Network