Notifications and Opportunities

Question 1

Examples of notifications

Red Triangle

Blue Exclamation Icon

Yellow Light Bulb

Answer 1

Red Triangle These messages alert you to critical issues with your account, like if your ads aren’t running, or if your billing information is outdated.

Blue Exclamation Icon - can inform you about new reports available to help you track your performance in a different way

Yellow Light Bulb - Opportunities for improving your account performance are indicated with a yellow light bulb

Question 2

Receiving notifications via email

What are the different types of email notifications:

Answer 2

Billing alerts
    Campaign maintenance alerts
    Newsletters
    Google market research
    Customized help and performance suggestions
    Disapproved ads and policy alerts
    Reports
    Special offers

Question 3

Share and manage levels of account access

Can Stadard Access Unlink MCC accounts

Answer 3

Yes

Question 4

What the Opportunities tab helps you do

Answer 4

1. See performance estimates based on historical data
2. Make improvements without spending a lot of time
3. Keep your campaigns fresh

Question 5

The Opportunities tab

Get more out of AdWords with the Opportunities tab — an entire section dedicated to helping you improve your

Answer 5

your campaigns.

Question 6

The Opportunities tab

Think of the tab as a personal assistant who customizes opportunities for your account. It can help you discover new

Answer 6

help you discover new keywords, improve your bids and budgets, and more.

Question 7

People who’ve managed their AdWords account long enough to have developed some performance history should

Answer 7

should try the tab.

Question 8

Opportunities related to keywords

You might see the following opportunities related to what keywords.

Answer 8

1. adding new keywords
2. adding negative keywords
3. use phrase or broad matches

Question 9

Opportunities related to bids and budgets

You might see the following opportunities related to what bids and budgets.

Answer 9

1. use estimated top of page bids - You might see opportunities to match the estimated top of page bids for your high-quality keywords. You might also see how many additional clicks or the increased clickthrough rate (CTR) that you might get each week
2. use estimated first page bids
3. lower bids for campaigns limited by budget
4. raise bids to show your ads omre often that advertisers like you
5. set location bid adjustments
6. raise your budget

Question 10

Opportunities related to ad extensions

The account structure opportunity can help you improve your

Answer 10

account’s performance. You might see the opportunity to create new ad groups from existing keywords.

Question 11

Opportunities related to settings

These opportunities can help you show your best ads and get more clicks or conversions by optimizing your

Answer 11

your ad rotation settings

Question 12

Opportunities related to settings

You might see the following opportunities related to what settings

Answer 12

1. Optimizing ad rotation to show your best ads and get more clicks
2. 1. Optimizing ad rotation to show your best ads and get more conversions
3. Show your ads on Google search partners to get more clicks at a lower cost