The Story Behind the Starbucks Mermaid

Question 1

“So much so”

Answer 1

phrase
Used to say that the previous statement is very true and therefor has the result that follows
* He is a great manager, so much so that he has been promoted twice.
* It gets very hot in Tokyo, so much so that it can be hard to exercise outside.

Question 2

Name something
(after something else)

Answer 2

verbal phrase
To name something in honor of something else
* This scholarship was named after the founder of the university.
* They named their daughter after her grandmother, honoring family tradition.

Question 3

Branding Exec

Answer 3

noun
A brand executive who manages social media strategy, the public image of a brand, etc.
* We are hiring a brand new branding exec.
* They head hunted their branding exec from Apple.

Question 4

First mate

Answer 4

noun
The officer on a ship who is second in command to the captain
* The captain relied on his first mate to oversee the crew’s daily tasks.
* The first mate alerted the captain when they spotted land on the horizon.

Question 5

Trawl
(through something)

Answer 5

phrasal verb
To search through a large amount of information in order to find something specific
* I had to trawl through the feedback forms to gather insights for improvement.
* He spent the weekend trawling through old photographs.

Question 6

Maritime

Answer 6

adjective
Connected with human activity at sea
* I like visiting maritime museums whenever I’m in a port city.
* Maritime workers usually have very dangerous working conditions.

Question 7

Lure

Answer 7

verb
To persuade someone to do something / go somewhere by offering them something
* He lured away all our clients with his competitive prices.
* I was able to lure them to our side.

Question 8

Mythical

Answer 8

adjective
Referring to something that is legendary or imaginary
* The forest was said to be home to a mythical creature that could grant wishes.
* The artist created a series of paintings depicting mythical beings from various legends.

Question 9

Siren

Answer 9

verb
A mythological creature depicted as a beautiful woman who lures sailors to their doom
* The sirens’ enchanting songs lured sailors to shipwrecks.
* In mythology, sirens represent the danger of irresistible temptation.

Question 10

Bare

Answer 10

adjective
Without clothing / empty
* The apartment was pretty bare when I moved in.
* She likes to walk around with bare feet.

Question 11

Asymmetry

Answer 11

noun
Two halves / sides that are not exactly the same
* Some asymmetry is important in people’s faces and bodies.
* Too much asymmetry can make people look unattractive.

Question 12

Spot

Answer 12

verb
See / find
* I haven’t been able to spot the issue yet.
* That new fashion can be spotted all over the city.

Question 13

Bold

Answer 13

adjective
Not shy / strong in color or shape
* He is a very bold young man.
* We need some more bold colors in this ad.

Question 14

Alluring

Answer 14

adjective
Mysteriously attractive
* Moving to Tokyo is very alluring to most young people in Japan.
* Having cocktails on the beach sounds very alluring…