The Power of Advertising Slogans

Question 1

Contradicting

Answer 1

adjective
To be the opposite of something else
* We have some contradicting data here.
* There are contradicting forces in the marketplace.

Question 2

Tagline

Answer 2

noun
A short phrase that a company uses in its advertisements
* Their new tagline has proven to be very effective.
* Apple’s tagline has gone down in history.

Question 3

“Chances are …”

Answer 3

phrase
“It is likely …”
* Chances are that we won’t be able to go away this weekend.
* I’m not sure what time we’ll start, but chances are that it will be a bit late.

Question 4

Pop into one’s head

Answer 4

verbal phrase
An idea / thought that one suddenly has
* That slogan just popped into my head one day.
* I can’t remember now, I’m sure it’ll pop into my head later.

Question 5

Call to mind

Answer 5

verbal phrase
To remember
* It’s hard to call to mind the meaning of that kanji.
* I can’t call to mind where I’ve seen her before.

Question 6

Household name

Answer 6

noun
A person or thing that is well known by the public
* That comedian is a household name in Japan.
* That brand was a household name in the 1950’s.

Question 7

To be behind something

Answer 7

phrase
The reasons or causes that contribute to something
* Their marketing department is behind their success.
* He is behind the innovations we see in machine learning.

Question 8

Branding

Answer 8

noun
The promotion of a product / company
* We have a sizable budget for branding this year.
* Branding is very important to us.

Question 9

Catchy

Answer 9

adjective
Something is instantly memorable
* They came up with quite a catchy tagline.
* The Beatles wrote many catchy pop songs.

Question 10

Slogan

Answer 10

noun
A short easily remembered phrase used to advertise a product
* We need a new slogan for this release.
* It can be tough to come up with an effective slogan.

Question 11

Memorable

Answer 11

adjective
Easy to remember
* She gave a memorable speech on the causes of climate change.
* They had a memorable tagline for their new business.

Question 12

Syllable

Answer 12

noun
The single sounds of a word
* Supercalifragilisticexpialidocious has 14 syllables!
* The stress is on the first syllable.

Question 13

Leave an impression

Answer 13

verbal phrase
To have a lasting impact on someone’s thoughts or feelings
* His encouragement left an impression on all his team members.
* That presentation certainly left and impression on the audience.

Question 14

Differentiate

Answer 14

verb
To show or find the difference between things
* It’s difficult to differentiate between fact and opinion.
* It’s hard to differentiate these wines.

Question 15

Set a flag in the ground

Answer 15

idiom
To claim ownership of something
* Musk has set a flag in the ground with Twitter this week.
* We set a flag in the ground on our business trip.

Question 16

Universal

Answer 16

adjective
Involving everyone
* Truth is universal.
* The US does not have universal health care.

Question 17

Timeless

Answer 17

adjective
Not affected by time or changes in fashion
* A suit and tie is a timeless fashion for men.
* Mozart composed timeless music.

Question 18

Down-to-earth

Answer 18

adjective
Practical and realistic
* My wife’s parents are very down-to-earth.
* They like their boss because he is so down-to-earth.

Question 19

Impart

Answer 19

verb
To communicate information
* I’m sorry that I have to impart some bad news…
* He was able to impart his wisdom to his students.

Question 20

Upbeat

Answer 20

adjective
Full of hope and happiness
* His message was fun and upbeat!
* We need to come up with an upbeat ad.