🟣 Social Influence - Social Change Flashcards
What is social change
When a small group of people change the way the majority thinks or acts
When does social change occur
When a minority influences the majority
6 steps to cause social change
- Drawing attention to the issue
- Consistency of position
- Deeper processing
- The augmentation principle
- Snow ball effect
- Social cryptomnesia occurs
What does it mean to draw attention to the issue
Highlighting the concern of the minority group. Often highlighting a problem in society
Why does consistency increase the chance of persuasion
The consistency increases their credibility and makes people more likely to take them seriously
How does deeper processing affect persuasion
As more people become aware of the issue, they begin to think about it more deeply. This cognitive engagement is crucial for change
What is the augmentation principle
Members of the minority show dedication, by making personal sacrifices, increasing their influence. This demonstrates the importance of their cause
What is the snowball effect
As more people adopt the minority view, it gains momentum and spreads, eventually influencing the majority
What is social cryptomnesia
Once social change occurs, people often forget how it happened or that the ideas were once considered minority
