🟣 Social Influence - Minority Influence Flashcards
1
Q
What is minority influence
A
A form of social influence in which a minority of people (or 1 person) persuades others to adopt their beliefs, attitudes or behaviours. Can lead to internalisation
2
Q
3 factors of the minority persuading the majority to change their views
A
Consistency, commitment, flexibility
3
Q
Consistency
A
- minority influence is most effective if the minority keeps the same beliefs, making it reliable
- synchronic consistency = individuals in group all saying same thing
- diachronic consistency = all saying the same thing for a long period of time
4
Q
Commitment
A
- more powerful if the minority demonstrates dedication to their position
- extreme activities to draw attention to viewers
- need to show them being at some risk as it shows commitment
- majority will become in awe of lengths the minority will go to
- Augmentation Principle
5
Q
Flexibility
A
- relentless consistency may become ineffective if it is seen by the majority to be unbending or unreasonable
- more effective if the minority show flexibility by accepting the possibility of a compromise
- Nemeth (1986) members of the minority need to be prepared to adapt their view and accept counter arguments
6
Q
Study to do with minority influence
A
Moscovici et al (1969) - blue green slide study
7
Q
Procedure of moscovici
A
- 172 participants tested to see if they weren’t colour blind
- participants asked to stare colour of 36 slides, all slides were blue
- condition A = confederates were consistent calling slides green on all of the trials
- condition B = confederates were inconsistent and called slides green 24 times, blue 12 times
8
Q
Findings of moscovici
A
- control group (no confederates) only 0.25% reported any green slides
- in A = 8.42% answered green and 32% answered green at least once
- in B = green 1.25% of the trials
9
Q
Conclusion of moscovici
A
Minorities can influence majority and is strongest when minority is consistent. Less influential when inconsistent
10
Q
A
